Canadian Packaging

Helping brand owners navigate the packaging material selection maze

By Canadian Packaging staff   

General Material Selection Matters white paper TricorBraun

TricorBraun releases new report describing how brand owners can identify the right packaging materials to win on the shelf.

OAK BROOK, Ill.—Rigid packaging leader TricorBraun has released a new report addressing challenges faced by brand owners when it comes to selecting the right packaging materials.

The white paper outlines how brand owners can identify the right packaging materials to balance brand requirements and consumer preferences with packaging content to mitigate risk, extend shelf life and avoid higher costs.

In the white paper, “Material Selection Matters” TricorBraun outlines the four key considerations for material selection in primary packaging, specifically custom rigid packaging:

  1. Stability and Compatibility;
  2. Operational Requirements;
  3. Commercial Goals;
  4. The Consumer Experience

“Material selection is a tricky and complex maze, but it’s incredibly important,” says Tricor Braun vice-president of design and engineering and the author of the white paper Matt Ramsdell. “Brand owners need to take a critical look at the materials they select, otherwise they are putting their brand and company at risk. Choose the wrong materials and it can impact a company’s entire supply chain, potentially resulting in product delays and higher costs. The wrong material selection impedes a brand’s ability to deliver products, and risks losing the consumer forever.”

Download a complimentary copy of TricorBraun’s white paper, “Material Selection Matters.“

TricorBraun Design & Engineering Group is a business unit of TricorBraun, one of North America’s leading providers of rigid packaging. Our team’s primary mission is to design, engineer and manage the development, production and commercialization of custom packaging solutions for personal care, cosmetics, healthcare, food and beverage, industrial household chemical and animal health products. It is supported by TricorBraun’s more than 40 offices globally, holding one of the largest inventories of rigid packaging components worldwide. For more information about TricorBraun Design & Engineering Group, contact Charmaine Laine, Marketing Communications Manager, via e-mail at or 630-645-1208.


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