The French’s brand kicks off the holiday season by donating over $1.25 million meals to support Food Banks Canada.
November 14, 2017
by Canadian Packaging staff
LONDON, Ont.—The French’s brand, part of McCormick & Company, recently announced the start of its second annual 1 Bottle = 1 Meal campaign with the Food Banks of Canada.
From now through December 2017, for every bottle of participating product sold, French’s will donate one meal to a Canadian family in need through Food Banks Canada, up to 1.25 million meals.
The products include: French’s Mustard (400mL), French’s Ketchup (750mL), and French’s Caesar Mix in Original and Fully Loaded (1.89L).
This program is a part of The French’s Promise activation in Canada, which promotes the use of Quality Ingredients, Great Taste and support for Our Community. To date, French’s has donated more than 3.1 million meals making it the largest consumer package goods donor to Food Banks Canada.
“We are committed to grow our implementation of The French’s Promise in Canada,” says McCormick Canada vice-president of marketing Cheryl Radisa Canada. “Giving back to the communities in which we live and work is an integral part of that promise.”
“With the 1 bottle = 1 meal campaign, the French’s brand continues to demonstrate their dedication to hunger relief in Canada. Food Banks Canada is incredibly proud of its partnership with French’s,” says Food Banks Canada director of development and partnerships Tania Little.
The French’s Promise
The French’s Promise makes supporting local communities a central part of the French’s brand. This is evident in both their strategic partnerships with local businesses in manufacturing and in French’s support of the Food Banks Canada. French’s is proud to support Food Banks Canada with a commitment to donate more than 2.3 million meals in 2017 and 8 million meals through 2019.
For more information on the French’s brand, please visit www.frenchs.ca.
The French’s brand was acquired in 2017 and in one of the most recent additions to the McCormick & Company’s (MKC) family of brands. As a global leader in flavor, McCormick has built a portfolio of leading flavor brands that enhance people’s enjoyment of food all around the world. Every day, no matter where or what you eat, you can enjoy food flavored by McCormick.
For more information, visit www.mccormickcorporation.com.
About Food Banks Canada
Food Banks Canada supports a unique network of over 3,000 food-related organizations in every province and territory that assists more than 850,000 Canadians each month. Together its network shares over 200 million pounds of essential safe quality food annually, provides social programs that help to foster self-sufficiency, and advocates for policy change that will help create a Canada where no one goes hungry. Visit www.foodbankscanada.ca for more information.