Canadian Packaging

Food, agriculture and sustainability agency changes name to We Are Crave

By We Are Crave   


Andreas Duess joins firm to lead branding and creative strategy

BURLINGTON, Ont., Feb. 13, 2023—Crave PR has announced it has changed its name to We Are Crave, a full-service branding, marketing, and PR agency specializing in food & beverages, agriculture and sustainability. Along with the new name, the company also unveiled its new brand, website, and ad campaign, entitled We Grow Your Business, No Bull.

Founded in 2009 by company president Saskia Brussaard, We Are Crave will continue to service manufacturers and retailers, growers and farmers, as well as entrepreneurs, innovators, and change makers from food, agriculture, AgriTech and environmentally sustainable sectors from across Canada and internationally.

“This name change better reflects the services we already provide. While PR was our bread and butter in the beginning, what we really do is help our clients to grow, thrive and succeed,” said Brussaard, who also serves as a mentor for Innovation Guelph, a Regional Innovation Centre.


“We like to say we’re small, but mighty, delivering big-agency strategy with down-to-earth pricing. Frankly, our clients don’t have time or money to waste. With only 18 per cent of food startups surviving past five years, it’s vital to get the right strategy and advice from the outset,” said Brussaard.

Saskia Brussaard is joined by Andreas Duess, who will lead branding and creative strategy. In 2009, Düss co-founded Canada’s largest food marketing agency, which he left in 2022 to launch his own functional mushroom beverage start-up, Auralis Botanical Brewing Company.

“Andreas’ success as food & beverage founder means he understands the challenges of starting and growing a food & beverage company in Canada and knows how to overcome them. He’s also on top of the latest technology, such as  ChatGPT, and how it can benefit food founders and start-ups,” added Brussaard.

The company will continue to operate as a fully distributed agency with the team of experts and creatives working virtually from the Greater Toronto Area and around the world.

Services include brand and communications strategy, package design, advertising and marketing campaigns, content creation, media relations, influencer outreach and more. To see the new look, visit

About We Are CraveWe Are Crave is a full-service branding, marketing and PR agency specializing in food, agriculture and sustainability. Serving clients across Canada and internationally, We Are Crave helps clients start, grow and succeed. For more information, visit or follow @WeAreCrave on InstagramLinkedIN and YouTubeWe Grow Your Business. No Bull.


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