Everybody poops on-line
By Canadian Packaging StaffGeneral
On-line video ad goes viral with 13-million YouTube hits and counting for a pre-poop fragrance spritz that wipes out toilet smells as they land.
Whether or not Poo-Pourri‘s success on YouTube turns into financial gain at the bank, its foray into digital media has achieved the sweet smell of success with 13-million hits and counting.
First. Yes… this is a real product. Aimed at the female market—though Canadian Packaging assumes is also strong enough for a man—Poo-Pourri is a spray that is sprayed into the toilet before pooping that, according to the manufacturer, eliminates any embarrassing smell.
Created by Jeffery Harmon, the Poo-Pourri video “Girls Don’t Poop” is a masterpiece of copy writing and film.
Featuring an elegant angelic British redhead in a devilish blue dress, the video opens with the sound of a toilet flushing and a stall in a woman’s washroom opening to reveal the actress with her legs crosses calmly delivering the line:
“You would not believe the motherload I just dropped.”
Crappy copy it ain’t! Harmon and Poo-Pourri just grabbed everyone’s attention as the viewer has now been captured in jaw-dropping fashion.
No ever one talks about poop except in code!
But, since that’s Poo-Pourri’s business, how else should one market their sprayable product? With clean, but frank words.
And to have the copy delivered by a woman in a mid-level British accent is a stroke of genius. Classy look. Classy sound. Delivering borderline dirty copy.
Like most people, after viewing the video, there is a rush to the company website to verify if this spray is a real product or not.
Now the rest is up to the consumer to prove that digital advertising can clean-up at the cash register.
See the Poo-Pouri video:
Girls Don’t Poop
You may also visit the company website for your own personal reasons: www.poopourri.com.