Canadian Packaging

Dairy Queen launches new DQ Bakes! menu

By Canadian Packaging staff   

General Berkshire Hathaway Dairy Queen Canada Inc. DK Bakes! DQ Bakes Institute International Dairy Queen

DQ calls its new innovative hot desserts, sandwiches and snack melts the biggest menu introduction in the brand's 75-year history.

Celebrating 75 years, Dairy Queen has, in June, debuted DQ Bakes!, a new addition to its menu featuring nine products across three categories: Hot Desserts à la Mode, Artisan-style Sandwiches and Snack Melts.

“This is a game changer for our system. The DQ system has introduced ovens into our locations—DQ Bakes! ovens. DQ Bakes! are hot, delicious, made- to-order sandwiches, snacks and desserts, available any time of day. DQ Bakes! reflect the high quality and value our fans have come to expect from us,” says Dairy Queen Canada executive vice-president Peter White. “The artisan- style sandwiches, snack melts and hot desserts give us a tremendous competitive advantage. We are turning the quick-service restaurant industry upside down with the addition of new and different food and treat menu items that will redefine the category. We couldn’t think of a better way to celebrate our actual 75th anniversary with our fans, as well as set us up for the next 75 years.”

Hot Desserts à la Mode
Featuring a combination of hot and cold for a satisfying treat:

  •  Triple Chocolate Brownie: A warm, chocolate brownie made with a blend of milk, semi-sweet and bittersweet chocolate, drizzled with Cocoa Fudge and choco chunks, served hot from the oven with cold, creamy DQ vanilla soft serve;DESSERT_DQBakes_Triple-Brownie_940x500
  • Apple Tart: A flaky dessert crust topped with Granny Smith apples, rolled oats, butter and brown sugar, and drizzled with caramel, served hot from the oven with cold, creamy DQ vanilla soft serve;DESSERT_DQBakes_Apple-Tart_940x500
  • Fudge Stuffed Chocolate Chip Cookie: A warm, decadent chocolate chip cookie made with semi-sweet chocolate chips, a dark fudge center and drizzled with Cocoa Fudge, served hot from the oven with cold, creamy DQ vanilla soft serve.DESSERT_DQBakes_Cookie_940x500

Artisan-style Sandwich
Served hot using both ciabatta and basil-cheese focaccia breads:

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  • Chicken Bacon Ranch: All white meat marinated grilled chicken, aged Swiss cheese and hickory-smoked bacon, topped with creamy ranch, fresh tomato and lettuce, served hot from the oven on an artisan-style ciabatta roll; Chicken Bacon Ranch
  • Chicken Mozzarella: Signature all white meat crispy chicken strips, mozzarella cheese and rich marinara sauce, served hot from the oven on an artisan-style basil cheese focaccia roll; Chicken Mozzarella
  • Turkey BLT: Oven-roasted turkey breast, aged Swiss cheese and hickory-smoked bacon topped with mayo, fresh tomato and lettuce, served hot from the oven on an artisan-style ciabatta roll.Turkey BLT

Snack Melts
Hot snack melts featuring premium ingredients.

  • Buffalo Chicken: Filled with all white meat marinated grilled chicken, buffalo sauce, ranch dressing and real cheddar cheese, then toasted to perfection; Buffalo Chicken Snack Melt
  • Chicken Bacon BBQ: Filled with all white meat marinated grilled chicken, smoky BBQ sauce, hickory-smoked bacon and real cheddar cheese, then toasted to perfection; Chicken BBQ Snack Melt
  • Chicken Quesadilla: Filled with all white meat marinated grilled chicken, fresh tomatoes and onions, ripe California olives and real cheddar and Monterey jack cheeses, then toasted to perfection.Chicken Quesa Snack Melt

The new menu items debuted on June 22, not-co coincidentally the 75th anniversary of Dairy Queen across North America.

Earlier this week, the company has debuted its DQ Bakes Institute at its Minneapolis, MN, headquarters for the express purpose of developing new products for the new ovens installed at the DK restaurants.

About Dairy Queen Canada
Dairy Queen Canada Inc. (DQC) is a wholly owned entity of International Dairy Queen, Inc. DQC is part of the Berkshire Hathaway family of companies led by Warren Buffet, the legendary investor and chief executive officer of Berkshire Hathaway. In  Canada, DQC develops, licenses and services a system of more than 615 Dairy Queen locations.

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