Canadian Packaging

Coca-Cola likes it when you smile

By Canadian Packaging staff   

General Bottling Gonzales Serviceplan Benelux The Coca-Cola Company

See how a Belgian Coca-Cola campaign keeps up a classic beverage motif.

Even though this particular ad campaign is two years old, it still packs a punch.

Back in the fall of 2015, Gonzales (a division of Serviceplan Benelux) created a local market stunt in Antwerp metro for the Belgian “choose happiness” campaign of The Coca-Cola Company.

With the insight “happiness starts with a smile”, Gonzales turned moody subway faces into smiling ones.


It brings to mind the very successful 1979 Coca-Cola ad campaign: Have a Coke and a smile.

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