Coca-Cola likes it when you smile
See how a Belgian Coca-Cola campaign keeps up a classic beverage motif.
January 31, 2017
by Canadian Packaging staff
Even though this particular ad campaign is two years old, it still packs a punch.
Back in the fall of 2015, Gonzales (a division of Serviceplan Benelux) created a local market stunt in Antwerp metro for the Belgian “choose happiness” campaign of The Coca-Cola Company.
With the insight “happiness starts with a smile”, Gonzales turned moody subway faces into smiling ones.
It brings to mind the very successful 1979 Coca-Cola ad campaign: Have a Coke and a smile.
For information on the beverage giant, visit www.coca-cola.ca.