Canadian Packaging

Chic Choc Spiced Rum launches in Ontario

Choose the path less traveled with first-ever Canadian spiced rum from Canada's own Domaine Pinnacle orchard and distillery.


April 28, 2015
by Canadian Packaging staff

Chic_Choc_AnglaisTORONTO—Made from spices harvested from the rugged Chic Choc Mountains in Quebec, Chic Choc Spiced Rum from noted Canadian distiller Domaine Pinnacle has officially made its way onto LCBO shelves starting this month.

The unique spiced rum, made in Canada, is produced with six indigenous spices, creating a fresh take on rum that features a spicy bouquet with nuances of sugar cane and cinnamon, complemented by a subtle peppery tone.

“From the Chic Choc mountaineer on the bottle, to the premium agricultural rum to the six spices harvested in Gaspé region of Quebec, Chic Choc Spiced Rum is all natural and uniquely Canadian,” says Domaine Pinnacle president Charles Crawford.

Taking its flavor from Peppery Green Alder, Pine Forest Spikenard, Witherod Berries, Lovage Root, Sweet Gale Seeds and Wild Angelica, Chic Choc Spiced Rum is unlike any other spiced rum on the market.

“The notes of ginger and Nordic spices make this a fantastic rum to sip on its own, or as the star in an amazing cocktail, such as a Dark & Stormy,” Crawford explains.

Drawing its inspiration from the boreal forest of the Chic Choc Mountains in Quebec, Chic Choc Spiced Rum is the only artisanal rum made with a mixture of spices found in this untouched location of the country.

Previously only available in Quebec, Chic Choc Spiced Rum can now be found at the LCBO for $33.95.

For more information, visit www.chic-choc.ca/en/.

About Domaine Pinnacle:
Domaine Pinnacle is a family-owned orchard, maple grove and micro-distillery located on the southern slopes of Pinnacle Mountain in Québec’s picturesque Eastern Townships. Founded in 2000, it has rapidly become the world’s leading producer of ice cider. In 2010, Domaine Pinnacle also began producing Coureur des Bois and Cabot Trail products, made with 100% pure Grade A maple syrup, and Ungava Canadian Premium Gin made from indigenous Québec plants and berries. Chic Choc Spiced Rum is the latest addition to the growing family of Domaine Pinnacle products, all of which are made with natural Canadian ingredients. For more information, please visit www.domainepinnacle.com.

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