Casserole dish enhances new ready meals
New thermoformed dishes from RPC Barrier Containers gives high-profile look to ready meals .
March 16, 2015 By Canadian Packaging staff
RPC Barrier Containers is supplying a new thermoformed barrier plastic tray in the style of a casserole dish for leading French ready meal producer Gendreau Group and its subsidiary VIF, for the launch of a range of high quality ‘country style’ ready meal recipes.
The casserole meals will be sold under the La Cuisine d’Océane brand—the second-largest French ready meal brand in the microwaveable tray sector—following a €100,000 (CDN $135,000) investment in the development of the project.
RPC Bebo Plastik in Bremervörde led the six-month project in partnership with the Gendreau development and marketing teams.
To further mimic the look of a casserole dish, the dual-colored trays—which are produced in a multilayer PP/EVOH/PP structure to give the products an extended ambient shelf life of 12 months—have been designed with a red exterior and a black interior.
The trays have a capacity of 350-grams as opposed to the more traditional market standard 300g to provide a larger family-size portion.
The three varieties in the range—Charolais beef and carrots in sauce, Montbéliard sausage and vegetable hotpot and Aveyron and Ségala veal Marengo—have all been developed to be free from artificial colors and flavors while combining tasty, wholesome flavors.
Initially launched at the Monoprix retail chain, the ready meals are now being distributed to other major supermarket chains.
RPC Barrier Containers area sales manager Nicolas Grange comments on the launch, “This has been a great opportunity to work with the Gendreau Group in the development of this exciting new brand. The containers are a very good example of the innovative styles of plastic packaging that can be created for brand owners to enable products to have stand-out appeal on shelf.”
Gendreau is one of the leading French producers of ready meals and tinned seafood with its brand Le Trésor des Dieux (the Treasure of the Gods).