Cascades toots its Steam Whistle carton
New Cascades carton wrap provides added protection.
June 20, 2012
by Canadian Packaging Staff
Please note that Cascades Boxboard Division in Mississauga, Ont. structurally designed the paperboard carton wrap‚ as reported in the May 2012 issue of Canadian Packaging in the article: Six-Pack Wrap To Beat The Heat, page 6.
The carton, a revolutionary wraparound package featuring a special pre-glued carrying handle and printed product retaining end flaps, is being utilized by Steam Whistle Brewing for the six-packs of 355-ml cans of its flagship Steam Whistle Pilsner beer.
Using a stock Kodiak sleever as a basis, Cascades Packaging Systems of Mississauga designed the equipment used to tightly package any twin-lane formation of cans, ranging from 355 ml to 500 ml, in pack configurations from 2 x 2 to 2 x 6.
The advantages of this concept over similar sleeve style carton designs include:
- tight wrap around design provides a secure product retaining barrier;
- size change flexibility, both in can size and pack configuration via timing screw changes and simple mechanical adjustments;
- a pre-glued carrying handle that is strong enough to tote up to 12 cans of beer.
“This handy six-pack carrier makes for warm weather convenience for premium beer drinkers while providing added protection for beer,” says Steam Whistle co-founder Greg Taylor, noting that exposure to sunlight can alter a beer’s fresh taste, and that the new protective carton offers an added layer of protection.
Our thanks to Peter Waldburger, director of packaging systems at Cascades Boxboard Folding Cartons, for pointing out our unintended inaccuracy.