Canada Dry throws it back — playing at our heartstrings through nostalgia
Canada Dry is thrilled to unveil its new visual brand identity that will be applied to all company assets, including Canada Dry Ginger Ales and classic mixers, such as Tonic Water and Club Soda. Bold brand refresh, with the same great taste!
This rebranding pays tribute to the brand’s iconic heritage and personifies the meaning of authentic refreshment, quenching your thirst with each comforting sip that tastes like home. “This new look encapsulates everything Canada Dry stands for, as a brand grounded in nostalgia, but always facing the future for growth,” said Keurig Dr. Pepper Canada Vice President of Marketing Tebbie Chuchla.
This bright new look is bold, sharp and clear, cutting through with confidence and informed by heritage. Each element combines to modernize the overall design while championing the brand’s legacy.
Canada Dry’s new look is highlighted in the brand’s new ‘Tastes Like Home’ campaign, across social media and has started to roll out on shelves across the country.