Budweiser unveils U.S. patriotic packaging
Budweiser celebrates partnership with National Park Foundation with limited edition patriotic packaging featuring a certain little lady it has a torch for.
April 24, 2015
by Canadian Packaging staff
ST. LOUIS—On Earth Day, Budweiser announced its continued support and commitment to the environment through a partnership with the National Park Foundation (NPF), the official charity of America’s national parks, for the Find Your Park movement—a multi-million dollar partnership that raises awareness about national parks and the centennial milestone of the National Park Service in 2016.
In celebration, Budweiser is rolling out limited-edition patriotic packaging featuring the iconic silhouette of Lady Liberty.
Budweiser commissioned famed city streetscape and mobile photographer 13th Witness to unveil this packaging with compelling visual content that captures Budweiser’s spirit for the summer.
“We want to encourage a new generation of beer drinkers to get out there and see what America is made of,” says Budweiser vice-president Brian Perkins. “And where better than in America’s national parks? It’s fitting for Budweiser—a big, bold brand—to team up with a pioneering partner like NPF. We are looking to draw attention to these parks with our eye-catching packaging … as well as a pretty epic surprise concert this summer.”
Budweiser will bring monumental and surprising moments to the national parks through a summer music program that celebrates the brand’s pledge to safeguard these breathtaking landscapes and places of cultural and historical importance, and inspire generations of national parks enthusiasts. To kick off the partnership, Budweiser launched a day of service in various parks throughout New York City on April 21, 2015 to unite a sense of duty and responsibility for a new America – made better.
“Budweiser is an American brand with a steadfast commitment to our nation,” states National Park Foundation interim president Dan Wenk. “With their generous, multi-faceted support of our Find Your Park movement, we will ensure that these special places are loved and protected well beyond the next 100 years.”
Budweiser’s new Statue of Liberty summer packaging highlights the partnership with NPF and marks its commitment to protect our country’s beloved historical, cultural, natural and urban parks. The Lady Liberty packs will be available in 8-, 12-, 16- and 25-ounce cans and in a 16-ounce aluminum bottle.
“America’s national parks are some of the most beautiful places on earth,” says Perkins. “We want to recognize that sense of scenery. That’s why we’ve brought one of the most iconic, inspiring visuals in the world to beer drinkers. That’s why we’ve commissioned an exciting Instagrammer to help unveil the partnership. And, most importantly, that’s why we’ve joined NPF to drive more young adults to see these sights for themselves.”
For more information about Budweiser’s partnership with NPF, new summer packaging and images, www.newsroom.anheuser-busch.com/budweiser-npf. For more information on the Find Your Park movement, visit www.FindYourPark.com.
Budweiser, an American-style lager, was introduced in 1876 by company founder Adolphus Busch. Each batch of Budweiser follows the same family recipe used by five generations of Busch family brewmasters. Budweiser is a medium-bodied, flavorful, crisp and pure beer with blended layers of premium American and European hop aromas, brewed for the perfect balance of flavor and refreshment. Budweiser is made using time-honored methods including “kraeusening” for natural carbonation and beechwood aging, which results in unparalleled balance and character.
About the National Park Foundation
The National Park Foundation is the official charity of America’s national parks and nonprofit partner to the National Park Service. Chartered by U.S. Congress in 1967, the National Park Foundation raises private funds to help protect more than 84 million acres of national parks through critical conservation and preservation efforts, connect all Americans with their incomparable natural landscapes, vibrant culture and rich history, and inspire the next generation of park stewards. To find out more, visit www.nationalparks.org.