Canadian Packaging

Benefits of recycled paper

By Canadian Packaging staff   

General Sustainability Appleton Coated Choosing Environmentally Friendly Papers recycled paper

Debut brochure from Appleton Coated offers insight with its Choosing Environmentally Friendly Papers educational guide.

COMBINED LOCKS, Wis.—Affirming the environmental benefits and high-quality of recycled fiber papers, Appleton Coated has released Choosing Environmentally Friendly Papers, a printed educational guide to papers made with post-consumer recycled fibers (PCRF).

Taking the reader on a journey of messaging, sourcing, papermaking and transportation, the brochure showcases the attributes contributing to an environmentally-advantaged paper and extols the benefits of using higher percentages of PCRF in paper.

“Printing on high-recycled content papers is an easy and visible choice for today’s forward-thinking brands to demonstrate commitment to the environment,” shares Appleton Coated senior vice-president marketing and customer services Ann Whalen. “Print is a consumer touch-point. Increasingly, consumers are looking for brands to use sustainable practices in all areas, including printed collateral.”

Printed on papers made at the Appleton Coated mill, the cover is UtopiaU2:XG, 30% PCRF and the body is Ethos Uncoated Offset 100% PCRF. The use of these papers over traditional virgin fiber papers provided an environmental savings of:

  • 134 trees;
  • 61.5 million BTU’s of energy displaced (approximately 0.6 homes per year);
  • 11,586 lbs of greenhouse gas emissions, equivalent to 1.1 cars per year;
  • 62,842 gallons of water, equivalent to just over 473,000 bottles of water (16.9 oz);
  • 4,207 lbs of solid waste eliminated from landfills.

Adds Jenni Birkholz, senior marketing specialist, sustainability, “Most companies have sustainability goals. Paper can be a part of achieving those goals while reinforcing key principals in line with brand or company targets, such as landfill reduction, water use reduction, and energy conservation – all measurable savings with the use of recycled paper.”

For a copy of Choosing Environmentally Friendly Papers and for more information about high recycled fiber papers, Appleton Coated, Utopia or Ethos, visit or e-mail Jenni Birkholz jvia e-mail at

About Appleton Coated
Appleton Coated is an American-owned manufacturer and distributor of coated, uncoated, specialty and technical papers sold under the Ethos, Utopia and other brand names. The company’s products are used in high-end commercial printing, high-speed inkjet printing, textbook publishing, label papers, transactional printing and a variety of specialty and custom applications. Selling through a chain of highly-respected paper distributors, the company serves corporations, publishers, printers, converters, and graphic designers in North America. Since 1889, Appleton Coated has been headquartered in Combined Locks, Wisconsin. Learn more about Appleton Coated at
The first North American coated paper mill to be Forest Stewardship Council (FSC)-certified (FSC C007796), Appleton Coated maintains ISO 14001 certification. The company has received recognition in 2013 and 2015 by the World Wildlife Fund (WWF) for its environmental transparency by participating in the WWF Environmental Paper Company Index (EPCI) which recognizes transparency and continual improvement of participants. It is a nine-year Environmental Protection Agency (EPA) SmartWay Transport Partner and 2015 SmartWay Excellence Award Winner. It is a member of the EPA Green Power Partnership since 2011 and named to the National Top 100 for 2015 and 2016. It is also a Wisconsin Sustainable Business Council Green Masters Winner for the past six years. Additionally, it is one of seven Green Tier II companies recognized by the Wisconsin Department of Natural Resources as having exceptional environmental management systems in place.

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