Canadian Packaging

Anthem, Marque and Shawk! win seven package design awards for private brands

SGK’s brand development and brand deployment agencies honored with Vertex Awards.


June 29, 2017
by Canadian Packaging staff

Anthem, Marque and Shawk! win seven package design awards for private brands
SGK’s brand development and brand deployment agencies honored with Vertex Awards.

CHICAGO—SGK, a division of Matthews International Corporation and a leading global brand development, activation and deployment provider that drives brand performance, announced that its brand development and brand deployment agencies have been honored with seven Gold, Silver and Bronze Vertex Awards for Private Brand package design.

The Vertex Awards are the only global competition devoted exclusively to the art of Private Brand package design.

This year’s Vertex Awards IV competition included more than 300 entries from 25 countries and 49 retailers from each of the inhabited continents of the world: North America, South America, Europe, Asia and Australia.

The awards are judged by a highly esteemed panel of industry experts from around the world and awarded based on creativity, marketability and innovation.

“We are fortunate to collaborate with clients that understand the power of strategic packaging design,” says Anthem managing director Wendy Kufeldt. “Effective design communicates and embodies the brand promise, enabling break through results on shelf and delivering a distinct consumer experience.”

In the Packaged Goods category, Anthem was awarded Vertex Gold for its private brand design:
Sam’s Choice Honey
Retailer: Walmart

In the Redesigned Brand category, Anthem was awarded Vertex Silver for its private brand design:

Sam’s Choice
Retailer: Walmart

In the New Brand category, Marque Brand Consultants (SGK’s regional brand development agency in Australia) was awarded Vertex Gold for its private brand design:
Your Majesty
Retailer: Woolworths Limited

In the New Brand category, Marque Brand Consultants was awarded Vertex Silver for its private brand design:
Smitten
Retailer: Woolworths Limited

In the Holiday or Limited Edition category, Marque Brand Consultants was awarded Vertex Bronze for its private brand design:
Woolworths Christmas 2016
Retailer: Woolworths Limited Australia

In the Healthcare category, Marque Brand Consultants was awarded Vertex Bronze for its private brand design:
Little Ones
Retailer: Woolworths Limited

In the Redesigned Brand category, Schawk! was awarded Vertex Bronze for its photo production and production design:

Portfolio
Retailer: Lowe’s

To view all Vertex Awards winners, visit: http://vertexawards.org/

SGK is a leading global brand development, activation and deployment company that drives brand performance with a global footprint across more than 20 countries. SGK is part of Matthews International Corporation. For more information visit www.sgkinc.com.






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