2010 U.S. Meat Case Study Reveals Changes in Merchandising
The newly released results of the 2010 National Meat Case Study (NMCS) reveal significant changes in the U.S. retail meat case as retailers responded to evolving consumer needs since the last study took place in 2007.Four major areas showed the most significant changes in the extensive audit of the nation’s meat case, illustrating how retailers have adapted to meet customer demand.
"The results from the 2010 NMCS give us great insight into the way the meat case has transformed over the past three years. Our economy has gone through a great deal of change since we performed our last audit in 2007. As a result, these findings can help us to understand some of the implications of that change for the retail meat case," said Jerry Kelly, national retail account manager for Sealed Air‘s Cryovac brand.
“This year’s National Meat Case Study showed some major shifts in how retailers are merchandising fresh meat product to their customers,” said Jarrod Sutton, assistant vice-president of channel marketing for the National Pork Board. “As consumers continue to demand transparency and more information about the products they purchase, we expect to see these numbers shift even more in the coming years.”
Says Jim Henger, executive director of marketing for the National Cattlemen’s Beef Association: “Another finding in the 2010 study was the increase in value/family packs across several proteins, as retailers met the needs of parents looking to feed their growing families on a budget.”