Coca-Cola rings in the Year Of The Monkey with Chinese celebration
The Company’s largest ever Chinese New Year campaign will kick off at Aberdeen Centre in Richmond, B.C.
February 5, 2016
by Canadian Packaging staff
TORONTO—Coca-Cola is ushering in the year of the monkey and sharing a Coke with visitors to Richmond, B.C.’s Aberdeen Centre during Chinese New Year celebrations this month.
The Chinese calendar is a lunisolar (moon-sun) calendar that determines dates of festivals according to astronomical phenomena. This year, the new year begins on Monday, February 8, 2016, and, based on the 12 Chinese astrological signs, is the Year of the Monkey. Fire Monkey, if you want to be precise, as there are also five ‘elements’ for each sign equaling a 60-year-cycle.
The five elements are: metal, wood, water, fire and earth and are represented, respectively by the planets Venus, Jupiter, Mercury, Mars and Saturn.
For Coca-Cola, the event is part of its largest-ever Chinese New Year campaign, and will mark the brief return of Coca-Cola’s popular Share a Coke program, giving fans the chance to customize their very own 222mL mini-can of Coca-Cola with their name in English or Chinese characters.
“We’re excited to be sharing a Coke with our fans once again during Chinese New Year,” says Coca-Cola Ltd. director of multicultural marketing Shamus Qu. “This is a special time of year for families across Canada and Coca-Cola is proud to share in these important celebrations.”
Coca-Cola will be celebrating Chinese New Year across Canada with targeted print, digital and television advertising, as well as an experiential event. And, for the first time ever, Chinese-language Coca-Cola ads will run nationally until mid-February.
The Fairchild Television Chinese New Year’s Eve countdown show at Aberdeen Centre, sponsored by Coca-Cola, will take place February 7, 2016 from 10:30pm – 12:10am in the Central Atrium.
About Coca-Cola in Canada
Coca-Cola in Canada operates in all 10 provinces, and employs 6,300 people in more than 50 facilities, including six production facilities across Canada. Its beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks and ready-to-drink teas. Some of its brands are the most popular brands in Canada, including: Coca-Cola, Diet Coke, Coca-Cola Zero, Sprite, Fanta, Nestea, Powerade, Minute Maid, Dasani and vitaminwater.
Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd. For more information, visit www.coca-cola.ca or www.thecoca-colacompany.com.