Canadian Packaging

Easy-open solution for barrier packaging

Flextrus launches a new "bubble in the seal" technologies to easily open flexible packaging.

October 20, 2015   by Canadian Packaging staff

Flextrus, a leader in flexible barrier packaging in Northern Europe, launches the first cooperation agreement in Europe with the San Francisco-based PopPack LLC, offering new “bubble in the seal” technologies to easily open flexible packages.

The innovation is based on a simple concept using a bubble with air as a lever to easily open packages when the bubble is popped.

“This is a bright new world for easy open packaging. PopPack’s technologies will broaden Flextrus’ product offering with additional alternatives for consumer convenient packaging. We look forward to working with new and existing customers to implement these new easy open packaging features for consumer market opportunities in Scandinavia and Europe,” says Flextrus business development manager Ronny Gimbe.

The PopPack solution is suitable for consumer products packed in pouches and thermoformed packages, flexible as well as semi-rigid. The packages are easy to open and can be combined with reclosing feature eliminating the need of scissors, knives or teeth to open flexible packages.


PopPack produces an attractive “popping” sound which instantly engages the consumer and provides assurance of a pack with fresh contents and which has not been tampered with.

Cheese stick

Cheese stick flexible packaging is easily opened with the Flextrus-PopPackk bubble in teh seal technology.

PopPack received the 2015 Packbridge Easy Open Award and the Packaging Innovation Award for Creative Technology at Japan Pack 2015 for its novel “bubble in the seal” easy-to-open packaging.

About Flextrus
As a leader in the flexible packaging segment in Northern Europe, Flextrus supplies  environmentally responsible materials for food and healthcare packaging. With a turnover of €102-million (CDN $132.44-million) and 300 committed employees, it has operates two factories in Lund and Halmstad in Sweden and one in Highbridge, UK. Flextrus is a member of AR Packaging Group. Company information available at

About PopPack
PopPack provides technologies for consumer packaging which make packages easy to open and use. PopPack, headquartered in San Francisco, has developed a robust portfolio of globally-patented technologies focused on making packages easy and simple to open by using a bubble as an opening lever to simplify opening of flexible and semi-rigid packages.
PopPack’s technologies apply to an infinite number of packaging types, forms, shapes and applications. PopPack’s technologies are suitable for many types of packages, and can be incorporated into existing packaging lines at nominal cost. Prototypes are currently being produced by brand owners, converters, film companies and machinery companies.
PopPack serves as an enabler for innovative packaging solutions in the food, health, product and packaging industries, thus allowing for worldwide accelerated market penetration and growth. For more information, visit

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