Blockchain product tracing technology to build a sustainable food industry?

LONDON, U.K.—Blockchain is taking off, with a growing number of food companies and retailers experimenting with this new technology, including Ecovia Intelligence (formerly Organic Monitor) who sees blockchain bringing many sustainability benefits to the food industry.

A few weeks ago, Carrefour became the first European retailer to introduce blockchain for food products. Initially launched for free-range Carrefour Quality line Auvergne chickens, the technology is being expanded to eggs, cheese, milk, ground beef steak, salmon, oranges and tomatoes.

A key part of its 2022 transformation plan, Carrefour believes blockchain technology will revolutionize its supply chains. Its new strategy focuses on food quality and transparency, with it setting an ambitious target to generate €5-billion (~ CDN $7.8 billion) sales from organic foods by 2022.

As will be presented at the Sustainable Foods Summit, blockchain has many advantages. It provides transparency and openness to food companies, retailers, and consumers. Described as an ‘open ledger’ for transactions, blockchain gives a secure way to track and transfer assets through supply chains. It has the potential to transform the often opaque and diffuse supply networks for food products.

Blockchain helps mitigate risks of food fraud and safety. It is estimated that one in 10 food products are adulterated or mislabeled. Tampered products can be easily identified and isolated, preventing expensive product recalls. By pinpointing contaminated batches, safe products can be kept on store shelves and not sent to landfill. The amount of food waste can therefore be reduced.

Walmart is working with Nestle, Dole Food, Unilever and Tyson Foods on blockchain pilot projects. The retailer says a one percent reduction in food-borne illnesses in the U.S. could generate an additional U.S $700 million (~CDN $897 million) in increased productivity.

Walmart believes blockchain will do for transparency what the internet has done for communication. In one of its blockchain projects, it took 2.2 seconds to trace mangoes to the farm. Without blockchain, this would take the retailer six days, 18 hours and 26 minutes to identify the original farm.

Apart from transparency and traceability, blockchain also brings economic benefits. The technology speeds up transactions, enabling farmers to get paid quicker. It also prevents price coercion and retroactive payments, common to the food industry. For instance, the Louis Dreyfus Company recently conducted the first blockchain agriculture commodity trade. It sold 60,000 tons of American soybeans to the Chinese government. The entire transaction took a week, reducing total logistics time by 80 percent.

Ecovia Intelligence believes blockchain could change the dynamics of the food industry. Like Uber and Airbnb, it can eliminate middle-men and reduce product prices. The technology could shift power away from the multinationals and trading houses, which currently set pricing terms, dictate product varieties, and quality specifications. By removing intermediaries, growers can connect directly with retailers, foodservice operators, and even consumers. Small producers are likely to benefit most from fairer prices and a wider customer base.

The biggest revolution however is likely at the consumer level. Consumers are becoming increasingly discerning when buying food products, seeking information on environmental, ethical, and health attributes. Blockchain is a platform that provides all these informational needs.

Using the example of Carrefour chicken, consumers can scan the QR code to get product origins: where and how the chicken was raised, the name of the farmer, what feed was used (domestically grown cereals and soya beans, GMO-free soya beans, etc.), what treatments given (e.g. antibiotics), quality labels (organic, free-range, etc.), where slaughtered, etc.

Blockchain has the ability to empower consumers to make more informed decisions about the products they buy. It also has the potential to detangle convoluted and opaque supply chains for food products. It remains to be seen not if, but how quickly, it can build a more sustainable food industry.

Blockchain and its sustainability implications will be featured in upcoming editions of the Sustainable Foods Summit:

• European edition: June 7-8, 2018 in Amsterdam;
• Asia-Pacific edition: September 4-5, 2018 in Singapore.

About the Sustainable Foods Summit
The aim of the Sustainable Foods Summit is to explore new horizons for eco-labels and sustainability in the food industry by discussing key industry issues in a high-level forum. The European edition will be hosted at the Mövenpick Hotel Amsterdam City Centre on June 7-8, 2018, whilst the Asia-Pacific edition will take place in Singapore on September 4-5, 2018. More information is available from www.sustainablefoodssummit.com.

About Ecovia Intelligence
Ecovia Intelligence (formerly known as Organic Monitor) is a specialist research, consulting and training company that focuses on global ethical product industries. Since 2001, it has been encouraging sustainable development via our services portfolio: market research publications, business and sustainability consulting, technical research, seminars and workshops, and sustainability summits. More information at www.ecoviaint.com.

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