Hemp Foods Leader Joins Industry Efforts to Grow the Market
Winnipeg-based hemp foods producer Manitoba Harvest says it has joined the Protein Industries Canada consortium as part of a larger effort to develop new hemp and pea varieties with increased protein content, differential starch content, and improved texture—thereby increasing the market potential for hemp usage in the growing plant-based protein movement.
“As the largest and longest-standing hemp food brand in North America, we are committed to providing our customers with the best hemp products available,” says Manitoba Harvest president Jared Simon, citing the company’s vast expertise in hemp product innovation, product development and formulation.
Founded in 1998, Manitoba Harvest is a pioneer and global leader in brande, hemp-based foods, with the fastest growing products in the global hemp food market.
“Developing plant-based protein products with superior taste, functionality and nutrition aligns perfectly with our objectives as a brand,” Simon says, “and we have a history of leadership at the farm level, working directly with growers to improve quality throughout the hemp supply chain.”
The development of these new seed varieties, as well as the hemp-pea flour blend, is expected to create new market opportunities within Canada’s plant-based food and ingredients value chain.
Between them, NRGene, Farmer’s Business Network, Pulse Genetics and Manitoba Harvest are investing a total of $3.3 million into the project, with Regina-based Protein Industries Canada contributing an additional $1.8 million.