Canadian Packaging

Winners of Global Brand Contest

Avery Dennison's contest winners create unique packaging, label and retail display solutions.

July 21, 2011
by Canadian Packaging Staff

The winners of Avery Dennison‘s Brand Experience Contest challenged designers to create a unique brand identity for fictional products in five categories, including children’s juice, red wine, organic coffee, salad dressing and shampoo.

The worldwide packaging design contest was started to support and inspire design professionals, with this year’s contest fielding over 270 participants from 43 countries.

Selected by a panel of internationally-recognized designers, educators and thought leaders in the package design industry, the five winners reflect a global group of professionals from design and advertising firms as well as self-employed design professionals.

Avery Dennison Brand Experience Contest Category Winners:

  • Coffee Category: Yve Oosthuizen, Contrast Studio, Capetown, South Africa;
  • Salad Dressing Category: Steve Rischmiller, Saltmine Group, Sydney, Australia;
  • Juice Category: Stuart Robson, Saltmine Group, Sydney, Australia;
  • Shampoo Category: Christopher Loke, Pixology Designs, Orem, Utah;
  • Wine Category: Louise Besseling, Tan Branding, Utrecht, Netherlands.

Pixology Design in Orem, Utah was a winner for a label for a fictitious shampoo brand "Vara." More than 270 participants from 43 countries competed in five product categories to showcase their creative skills and vision. Licensed to Avery Dennison. Brand Experience Contest, Pixology Designs, Agency.

“In addition to communicating brand stories, we strive to bring more to the table by offering innovative production, design and business development ideas,” says Christopher Loke of Pixology Designs, winner in the Shampoo Category. “This contest provided a unique platform for us to explore our creativity, learn about new label and packaging innovations, and receive recognition among our peers and potential clients.”

Avery Dennison will create a Look Book that will be shared with 2,000 global consumer packaging brand owners. Each winner also will be given a chance to make a difference through a $1,000 donation in their names to an international charity.

“We believe that the combination of compelling design with our innovations and the high quality printing by our converter partners can ignite brands on the shelf and beyond,” states Jon Maley, global vice-president of marketing for Avery Dennison Label and Packaging Materials. “Better branding helps grow the industry for everyone.”

To view the work of the winners and finalists, visit

About Avery Dennison

Avery Dennison has for 75 years been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE(R) 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California, and has employees in over 60 countries. For more information, visit

Category Captains 2020