Canadian Packaging

What's the buzz? Learn what social media is all about

PAC-The Packaging Association to hold Social Media Unpacked seminar to show how to further your brand.

November 3, 2011
by Canadian Packaging Staff

PAC – The Packaging Association will be holding a half-day seminar on social media and how it can benefit companies this Thursday, November 17, 2011 at the Toronto Congress Centre.

With social media proving to be a key marketing force in the digital age, is there a way to change the way package brands build business?

Via the Social Media Unpacked seminar, the PAC and a slew of speakers will discuss how bringing go-to-market strategies requires an integration of social tools from the manufacturer through to the distributor.

This session will review: how to get started in social media; how to extend what you are currently doing; and what has worked for other brands. It’s a focus on current trends as well as what is possible for the future.

Guest speakers:

  • Dave Rodgerson, marketing manager, retail industry – North America with IBM;
  • Jacquelyn Cyr, chief executive officer with The Espresso Group;
  • Yvonne Graham, director of integrated marketing communications with Sobeys Inc.;
  • Josh Homewood, marketing manager with Nestle Purina.

Thursday, November 17, 2011

11:30 AM – Registration and lunch
12:30 PM – Seminar start
1:30 PM – Break
1:45 PM – Seminar continues
2:45 PM – Q & A
3:15 PM – Adjournment

Toronto Congress Centre
Pierre Berton 1-4
650 Dixon Road
Toronto, ON, M9W 1J1

PAC Members: $145 + HST
Non-PAC members: $199 = HST
Register by November 4, 2011 and a receive 20% discount

To register, click HERE

For more information, contact Lindsey Ogle of the PAC-The Packaging Association at 416-646-4641, via e-mail at or visit the website at