Canadian Packaging

Pentawards intros NXT-GEN Award for Student Designers of the Future

Packaging design competition creates new award for students to showcase their design abilities on a global stage.


March 19, 2018
by Canadian Packaging staff

Pentawards intros NXT-GEN Award for Student Designers of the Future

Packaging design competition creates new award for students to showcase their design abilities on a global stage.

The Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design, has introduced the NXT-GEN Award—a new award specifically for students that has been created to recognize the future design leaders of tomorrow, today.

New for the 2018 edition of the Pentawards, the NXT-GEN Award provides a platform for the next generation of packaging design talent to showcase its skills on an international stage and to the biggest influencers in the design business. It also underlines the Pentawards’ commitment to champion the best new entrants to the global packaging design industry and their work and promote careers in the sector to future generations of students.

The winning student will receive an all-expenses paid trip to New York, an invitation to attend the Pentawards Gala Ceremony, which is taking place at the Guggenheim Museum (see image at top) on September 6, 2018, and the opportunity to collect their award live on stage.

It will also give the winning student an unprecedented opportunity to meet many of the world’s top packaging designers at the event. In addition, their work will be published in The Package Design Book 5, a review of Pentawards winners that is issued every two years by Taschen.

All students entering any category of the 2018 competition will be eligible to receive the NXT-GEN Award; and their entry will automatically be considered for the NXT-GEN Award as well as their original category.

Entries for the NXT-GEN Award will be judged on creativity, innovation, branding and the quality of execution. Each of the designs will be judged by a highly-esteemed panel of 12 industry experts, which includes:

  • Heineken global design director Mark van Interson;
  • Established creative director Sam O’Donahue;
  • Design managing director Mark Budden.

The judges bring with them years of experience, working across major brand accounts including Guinness, Marc Jacobs, Diageo, L’Oréal and Fenty by Rihanna.

The Pentawards project manager Adam Ryan comments: “Over the years, we have had some amazing student winners as part of the wider Pentawards, from right across the world. We have also seen the calibre of work increase year-on-year, which is superb and highlights how packaging is becoming a real magnet for great young designers. With this in mind, we felt that it was time to launch a Pentaward designed specifically for these students, providing the and their work with some much-deserved recognition and also a platform to be seen by today’s industry leaders.

“We are currently issuing a last call for entries, with the deadline closing this Friday March 23. We don’t want any young designers to miss out on the opportunity to win this new award or this once in a lifetime trip to our Gala Ceremony in New York.”

For more information, visit the website at www.pentawards.org or via the show team on +44 (0)203 196 4424 or via e-mail at Adam.Ryan@pentawards.org.


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