Canadian Packaging

How to have a successful product launch

PAC - The Packaging Association offers a half-day seminar providing insight on how to have a successful product launch.

April 24, 2012
by Canadian Packaging Staff

PAC – The Packaging Association is hosting a half-day seminar on May 2, 2012 providing answers as to what makes a successful product launch.

To be held at the Mississauga Convention Centre, “It’s all in the Mix!” will examine how various companies overcame changing consumer demands to successfully launch products into the marketplace; as well, the event will provide insight on the complicated consumer target – women.

Sure to be a lively event, “It’s all in the Mix!” is offering dynamic talks from people and companies that have weathered the storm and come out ahead.


Wednesday 2, 2012
1 PM – Registration & lunch

2PM – Otrivin: A Winning Combination
* Mark Chiarcossi, Novartis
* John Miziolek, Reset Branding

2:40PM: neatfreak! closetMAX SYSTEM
* Terence Tse, Bridgemark
* John Collins, neatfreak!

3:20PM: Break

3:40PM: McCormick Core Spice, A Clear Solution
* Karen Blumel, ASL Print FX
* Brian Hircock, Marovino Visual Strategy

4:10PM: Marketers Are From Mars, Women Are From Venus: Marketing to The True Motivations of Three Generations of Women
* Nandi Sibol, ANTHEM!


Mississauga Convention Centre
75 Derry Road West
Mississauga, Ont., L5W 1G3


PAC Members – $99 + HST
Non-members – $150 + HST


Register on-line

For more information, contact the PAC – The Packaging Association’s Lindsey Ogle at 416-646-4641 or via e-mail at or visit the website at