Gerber and Terracycle Partner to Launch Recycling Program Throughout Canada
Gerber has announced a new partnership with TerraCycle to help give typically hard-to-recycle baby food packaging a new life.
This partnership is said to be rooted in Gerber and TerraCycle’s shared values around eliminating waste and supports the recovery of hard-to-recycle baby food packaging on a national scale throughout Canada.
Parents are invited to sign up on the Gerber® Recycling Program page at terracycle.com and mail in baby food packaging that is currently not municipally recyclable, including flexible plastic bags, pouches and inner bags, using a prepaid shipping label. Once collected, the packaging is cleaned, melted down and then remolded to make new products.
The Gerber Recycling Program is open to any interested individual, school, office, or community organization nationwide. As an added incentive, for every pound of packaging waste sent to TerraCycle through the Gerber Recycling Program, registered participants can earn one-dollar to donate to a non-profit, school or charitable organization of their choice.
Gerber was founded on the ambition to give babies the best start in life and their work doesn’t stop at nutrition. These efforts on sustainable packaging build on more than a decade of progress and investment to achieve Nestlé Canada’s ambitious sustainability goals to make 100 per cent of its packaging reusable or recyclable by 2025.