Informative session discussing technology innovations from PAC—The Packaging Association on April 9, 2014.
March 19, 2014
by Canadian Packaging Staff
The world of technology continues to change at an ever increasing pace.
Consumers now use their smart phones in store to research products for attributes, quality and price. Retailers are moving forward with new display and sound technologies that are now making their way on to the retail floor. The shopping aisle is becoming more and more electronic (interactive).
Display packaging is taking on a new level of sophistication and doing things undreamed of only 10 years ago.
This opens up new opportunities for marketers and retailers to communicate with consumers on many levels, encouraging them to pick up that package and put it in their cart.
Would you like to know more about this exciting and new enhanced world of retail?Well, wonder no longer!
Sign up now for the PAC—The Packaging Association seminar on the Future of Retail In-store Technology Innovations taking place on April 9, 2014 at the Mississauga Convention Center to learn about the latest trends and technologies that are coming to a store near you.
Topics & Speakers:
The Benefits of Augment Reality for Both Brand Owners and Consumers
Joseph Campbell, Add Ink
Jonathan Burns, Ad-Dispatch
Smartphones are completely changing the way we look and think of the retail environment. Through the use of augmented reality (AR), Add Ink is providing the opportunity to bring packaging to life on screen and create a memorable brand experience. They chose AR over some of the other technologies due the adaptability. AR can be applied to address a cost saving initiative, collect important information on consumer preferences or as total leading edge innovation to own the customer experience.
Wednesday, April 9, 2014
11:30am – Registration & Lunch
12:15pm – Welcome
12:20pm – 12:40pm – Domenic Cecol
12:40pm – 1:00pm – Joseph Campbell & Jonathan Burns
1:00pm – 1:20pm – Break
1:20pm – 1:40pm – Dave Rodgerson
1:40pm – 2:00pm – Q&A
Mississauga Convention Centre
75 Derry Road W.
Mississauga, ON L5W 1G3
PAC members: $90 + HST
Non-PAC members: $110 + HST
To register: click HERE
For more information contact:
Lindsey Ogle, PAC—The Packaging Association