drinktec goes to Africa
New event - food & drink technology Africa - taking place on March 18 and 19, 2014 in Johannesburg, South Africa.
April 10, 2013
by Canadian Packaging Staff
Drinktec has added a new tradeshow to its expanding roster of key events, ensuring it maintains its moniker as the ‘world’s leading trade fair for the beverage and liquid food industry.’
Organized by Messe München International (MMI) and its subsidiary MMI Africa, the “food & drink technology Africa” event will premiere on March 18 and 19, 2014 in Johannesburg, South Africa to be held at the Gallagher Convention Center, and is slated to be held every two years. The conceptual sponsor is the Food Processing and Packaging Machinery Association of the VDMA (German Engineering Federation).
Initially, the show will take the form of a congress with accompanying exhibition—a format that has proven its value and one that was also used in 2007 for the launch of drink technology India (dti) in Mumbai, India.
Alongside its function as a technology showcase, food & drink technology Africa will also be a platform for networking, exchange of expertise and continuing professional development. It will bring mostly global manufacturers of food machinery, beverages technology and packaging machinery together with primarily regional, i.e. South African, manufacturers of foodstuffs, liquid food and beverages.
In terms of the professional development opportunities offered by food & drink technology Africa – as with dti – the event will be targeted specifically to the needs of the regional market, and will focus on technologies for safe, hygienic and resource-efficient production and packaging of foodstuffs, liquid food and beverages, as well as current developments and trends along the entire value-added chain: from raw materials handling, processing, filling and packaging through to logistics. The conference program will be supplemented by a series of workshops.
food & drink technology Africa is the third international offshoot of the leading world trade fair drinktec in Munich, India and the Beijing-based China Brew & China Beverage (CBB), the later two co-organized by Messe München.
Says Messe München managing director Dr. Reinhard Pfeiffer, “It strengthens our flagship, drinktec in Munich. Our experience has shown that organizing trade shows or congresses outside Germany always also has positive effects on the events we hold in Munich. Extending the portfolio of drinktec to Africa, and expanding its range to include foods, is the right step and it is a necessary one. Africa is a market of the future, it is a continent with enormous growth potential.”
Many of the exhibitors at drinktec in Munich will also be putting on a presentation in South Africa in spring 2014.
Volker Kronseder, chairman of the board of Krones AG and president of the drinktec Advisory Board, points to the high and increasing level of demand for food and beverages in Africa: “Africa is undergoing a surge in development. Already more than one billion people live on the continent of Africa and by the end of the century that figure is set to rise to 3.6 billion. In other words the population will more than triple. Beverages and foodstuffs will be produced and consumed in Africa and that requires technically solid, efficient and reliable machinery and plant. We can provide this. That is why it is important to present our technology to the market there at food & drink technology Africa 2014.”