Canadian Packaging

Come and join the Metro Label party

With 40 years as one of North America's premier label manufacturers, Metro Label wants to celebrate with you.


July 3, 2014
by Canadian Packaging Staff

Metro Label, wishing to thank its huge customer base for allowing it to attain its 40th anniversary, wants to share the good times with a party.

When:
Wednesday, July 9th, 2014 2:00 PM – 8:00PM

Where:
at the company’s headquarters
999 Progress Ave.
Toronto, Ontario
M1B 6J1
416-292-6600

Schedule of Events:
2-5PM – Seminars (see below)
2-6PM – Tours every 20 minutes
5PM – Food service begins
6:35PM – Opening remarks
Jazz and Entertainment throughout the event
Open Bar through the day

  • Savour the selection of champagne, cocktails, beer, and wine, generously gifted from Metro Label’s clients;
  • Live music by Julie Michaels Quartet, with surprise guests Dhol Circle;
  • Hor d’oeuvres by: World famous BBQ king Ted Reader; Fidel Gastro, The Host, Augie’s Ice pops and ChocolaChocola;
  • Take a tour through the facilities with a Metro Label associate;
  • Be informed and learn about what’s new and exciting with the speakers lined up;
  • Get a sneak peak at Metro Label’s new green initiative—solar panels.
  • For every client business card dropped off, Metro Label will donate $50 to Scarborough General Hospital. One card will then be drawn out of a jar, and the winner will receive a random assortment of 12 bottles of rum, tequila, gin, and wine produced by Metro Label clients.

Seminar times and description
2PM: Ferrari Innovation Solutions, LLC. founder and president Mike Ferrari. The New Shopper Journey: how packaging can produce profit.
To win the hearts of loyal consumers, the battle must be won at the Shelf and beyond. Synchronous changes are taking place that allow packaging to be leveraged for brand growth more than ever before. The new opportunity for brands is how information technology is connecting the real and the virtual world and how this will transform packaging and labels.
The Shopper Journey has three parts: Retail shelves, eCommerce & Social Media. This presentation will provide “best in class” case studies and challenge the audience to look beyond the Shelf.
3PM: Sun Chemical global commercial director electronic materials Roy Bjorlin; T-Ink senior-vice president of sales Ed Ickowski; and T-Ink chief technology officer Terrance Kaiserman.
Touchcode Smart Label.  T+ink will be discussing the attributes of their patented Touch Code technology in reference to labels and the ability for those labels to interact with simply a touch, making your clients products part of the Internet of Things. Touchcode is a patented printing method that allows a touchscreen device to capacitively couple to a label or printed package. Touch Code is IP-protected and is an invisible identification tag that can print on almost any substrate. It can be accessed by most multitouch devices like smartphones or tablet computers just by a simple touch, thereby connecting physical products to mobile devices. Touchcode is a low cost, 100% green technology versus electronic tagging with T+Sun formulations. Touchcode can be formatted to create stickers, labels,packaging and many more t-inkeractive applications.
4PM: Mark Andy vice-president marketing & sales Steve Schulte. Trends in the Label Industry: Flexo and Digital Printing.

Seating is limited, so RSVP today and secure your spot!
RSVP via e-mail: rsvp@metrolabel.com.

Metro solor panels

New Green Initiative – Solar Panels
Metro Label is installing a 350-kW solar PV (photovoltaic) system on the rooftop of their Toronto headquarters. A system of this size has a significant effect on reducing our environmental footprint. MetroLabel’s 350-kW solar facility has the capacity to produce approximately 420,000-kWh per year. The energy produced from this system can power approximately 35 homes annually, and reduces greenhouse gases emissions by the equivalent of taking 60 passenger cars off the road. Put in other terms, this system is equivalent to the CO² sequestered annually by approximately 8,000 seedlings grown for 10 years or by a 64-acre mature pine forest.
Solar not only benefits the environment but has many benefits for our community and society as a whole. These include increasing the portion of renewable energy in our electricity grid, as well as the positive impact on job creation through the development of all facets of the solar industry in Ontario.

RSVP via e-mail: rsvp@metrolabel.com.


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