Award-winning look at 3D holograms
Holograms pack an impressive display at industry awards.
December 9, 2014
by Canadian Packaging staff
Istanbul’s BEP Hologram’s anniversary pack for Unilever Turkey won the Best Applied Decorative or Packaging Product category at this year’s Excellence in Holography Awards. The winning entry is a striking example of holographic technology used to mark and celebrate a product milestone – the 25th Anniversary Magnum ice cream. The over-printing particularly impressed the judges with the reversed-out ‘M’ showing the hologram capturing the essence of the product (see image above).
Hazen Paper in the USA was commended in the same category for its Nike Gift Card, which is produced on a multi-ply paper to produce a card that feels like a plastic one but with the advantage that it can be recycled (see image below).
Organized by the International Hologram Manufacturers Association (IHMA), the annual Excellence in Holography Awards recognize outstanding achievement and rewards those who have been at the forefront of the industry, pioneering innovative or new hologram products or techniques, as well as the best use of holograms in a commercial context.
This year’s awards were presented at the annual industry dinner (December 4, 2014) during the Holography Conference in Istanbul, Turkey.
Entries were judged by the IHMA Board and representatives of the worldwide industry elected by IHMA members.
Chair Mike Messmer says: “The awards celebrate the best in holographic achievement and the ground-breaking innovations which keep holography to the fore in a diverse array of applications around the world.
“Once again, we have clearly seen how holography continues to push forward technical and commercial boundaries to find new applications and markets.”
The IHMA is made up of more than 90 of the world’s leading producers and converters of holograms for banknote security, anti-counterfeiting, brand protection, packaging, graphics and other commercial applications around the world. Member companies actively cooperate to maintain the highest professional, security and quality standards.
The full list of this year’s awards and commendations for outstanding projects is available at www.ihma.org.