Wood you get a Clou
New plastic jar helps keep wood treatment product looking beautiful.
Design & Innovation
Alfred Clouth Lackfabrik GmbH & Co. KG
rigid plastics packaging manufacturer
Specialist woodwork treatment supplier Alfred Clouth Lackfabrik GmbH & Co. KG of Germany has switched one of its leading brands from tin to rigid plastics with the introduction of a new plastic jar manufactured by RPC Bramlage-Wiko, a Germany-based arm of the global rigid plastics packaging manufacturer RPC Group.
The new jar for Clou Holzpaste has been designed to match the tin it replaced with two sizes of 150-grams and 250-g. It is injection molded in polypropylene to extremely tight tolerances to ensure a leak free container that provides maximum protection of the product.
The jar is produced in an eye-catching yellow pigment with contrasting blue lid to create on-shelf impact. Branding and product information is silkscreen printed in three colors onto the container.
The pack is lightweight and robust, and according to RPC Bramlage-Wiko, will not dent or rust. A wide, easy to open and close lid offers ease of access and use for the end consumer.
Clou products have a reputation for high quality in both the professional and DIY (do-it-yourself) markets and it was essential the new jar reflect this premium image, as Alfred Clouth, managing director of Alfred Clouth Lackfabrik explains:
“We were looking for an alternative pack that was in keeping with our brand and, equally important, one that could run on our existing filling lines. RPC Bramlage-Wiko has exactly met our brief with an attractive and practical jar.”