Canadian Packaging

Venerable Canadian Sugar Processor Launching A Classy New Collection

Canadian Packaging   

Design & Innovation Design ASR Group Organic Granulated Sugar Redpath Collection Redpath Sugar Ltd. Simply Raw Turbinado Sugar

Redpath Sugar has been crafting sugar in Canada for over 160 years

Something sweet is happening just in time for sweater weather and baking season, with Toronto-based Redpath Sugar Ltd., the world’s largest refiner of cane sugar, launching its new Redpath Collection product line Redpath Collection.

The Canadian heritage brand’s new product line kicked a few weeks ago with the introduction of with distinct sugar products, with plans to add additional unique products in the future.

Packaged in sleek, resealable, stand-up zipper pouches designed by Mississauga, Ont.-based graphic arts and branding specialists Davis Design, the new Redpath Collection sugars—available at leading retailers across the country— provides a premium experience in terms of flavor, presentation and craftsmanship, according to Redpath.

“We want Canadians to enjoy their sugar experiences,” says Redpath Sugar’s brand development manager Nancy Gavin.

“There is something so memorable about connecting your special moments and unique experiences with what’s on your table, and the new Redpath Collection line inspires people to do just that.”

For now, the Redpath Collection line comprises the Organic Granulated Sugar and Simply Raw Turbinado Sugar varieties.

The Organic Granulated Sugar is crafted from sugarcane grown on sun-drenched farms committed to sustainable agriculture.

The granulated sugar has a delicate taste and can be used in a number of different ways, including in beverages such as tea and coffee, baking, and sprinkling on hot cereals.

It’s the perfect sugar for anyone who prefers to choose organic products, according to Gavin.

For its part, the Simply Raw Turbinado Sugar is made up of idiosyncratic golden crystals created as a result of the sugar-cane juices evaporating during the refining process.

Touted as a perfect choice for coffee aficionados are looking to duplicate the café experience at home, the Turbinado Sugar provides a delicious mellow caramel flavor to hot beverages, and a pleasing crunch as a topping on baked goods and yogurts.

To celebrate the launch of the brand’s new premium sugar line, Redpath is also giving Canadians the opportunity to win a unique prize pack consisting of a premium espresso maker and a package of each of the two new sugars.

Also accompanying the launch is a series of recipes expertly created to take advantage of the unique properties of each sugar—ranging from beverages to baked goods, including a unique Moroccan Mint Tea with Rose and a stunning Hibiscus White Wine “Celebration” Cake.

As a wholly-owned subsidiary part of ASR Group, Redpath Sugar has been crafting sugar in Canada for over 160 years.


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Category Captains 2024