Sneak peek at new Minute Maid commercial
Minute Maid wants consumers to take a minute…
April 6, 2016 By Andrew Joseph
This week, Minute Maid is launching a new Canadian campaign, “Enjoy Every Minute”, and Canadian Packaging readers get to be amongst the first to see the television commercial.
“The new Minute Maid campaign was built on key insights that resonate with Canadians. We have been part of family moments for generations, we offer a wide variety of flavors, and Canadians trust us,” says Vanessa Toperczer, senior brand manager, Minute Maid at Coca-Cola Ltd. “With ‘Enjoy Every Minute’, we wanted to reconnect with our shoppers by paying tribute to life’s little moments and the brand’s role during those special times.”