New SMARTembosser developed by Behalter and invested in by Clondalkin increases branding opportunities on foil lids.
May 13, 2016
by Canadian Packaging staff
Clondalkin Flexible Packaging Bury has invested in new innovative technology for SMARTembossing on aluminum lids.
The innovative system known as SMARTembosser, was developed by Berhalter, providing a unique and innovative embossing system that enhances print quality and increases branding opportunities on foil lids.
Clondalkin Flexible Packaging Bury is currently the only pre-cut lids manufacturer in the U.K. to have the SMARTembosser technology.
Clondalkin Flexible Packaging technical manager for lids Paul Whelan explains: “Embossing is a technical requirement on all pre-cut aluminum lids and traditionally this is produced with an all-over embossing pattern.”
SMARTembossing allows a customer to choose whereabouts on the lid they have the embossing, which means they can choose to emboss the rim of the lid only, leaving the rest of the lid smooth and any graphics unaffected. Printing onto a smooth lid means there is no design distortion and enhances print quality.
“Customers can also choose to emboss the entire lid, but use the SMARTembosser to ‘de-emboss’ the graphics, giving them greater prominence. This is a particularly effective technique when used for logos or branding,” says Whelan.
He continues: “Logo-embossing or de-embossing is not new, but until now the only way to create this effect has been through the use of rollers. This is very expensive which is why we don’t see a lot of products in the market with this type of effect.”
Clondalkin Flexible Packaging Bury is a key supplier of flexible packaging solutions in the food, dairy, beverage and pharmaceutical sectors. The company is a pioneer and continues to innovate, leading competitors in the production of shrink sleeve products. The company is one of 11 production facilities operating throughout Europe and North America under Clondalkin Group’s Flexible Packaging Division.