Silver lining for Diamond Packaging
Diamond Packaging wins award for its Taylor Swift carton.
September 25, 2015 By Andrew Joseph
ROCHESTER, NY—Internationally-renowned songstress Taylor Swift has won many accolades in her career, and now she sort of has one in the packaging industry.
Diamond Packaging took home a Silver Award in the ‘Folding Cartons‘ category of the Gold Ink Awards, produced by Printing Impressions magazine.
With over 1,000 entries in 50 different categories, the Diamond Packaging-produced Elizabeth Arden’s Taylor Swift Incredible Things carton was converted utilizing Neenah Paper Royal Sundance Brilliant White Felt paperboard and offset printed with seven colors, in-line with UV matte coating.
The textured, felt paperboard and rich palette of watercolors transform the inspired graphics into a work of art that beautifully complements the primary container – an opaque white bottle, decorated with a watercolor print of Taylor Swift’s silhouette profile.
A gold foil stamped and multi-level embossed “13” medallion on the top panel reflects the significance of the lucky number to the music star and matches the fragrance bottle’s finely crafted gold cap, which is also embossed with her signature “13”.
The combination of colors and textures create an irresistible sensory presentation that stands out in the retail environment and captures the feminine, youthful vibe of Taylor Swift and her international fan base.
About Diamond Packaging
Founded in 1911, Diamond Packaging is a WBENC-certified woman-owned business specializing in developing innovative and sustainable packaging solutions, designing and manufacturing paperboard and plastic folding cartons, and providing contract packaging services for the personal care, health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Estée Lauder, Godiva Chocolatier, Johnson & Johnson, L’Oreal, and Procter & Gamble. For more information about Diamond Packaging, visit www.diamondpackaging.com.