Shaking Up the Canadian Shot Market
Tequila Shaker Shots are the latest innovation from Black Fly Beverages
May 8, 2019
Black Fly Beverages has built a Canadian success story pioneering craft produced spirit mixed drinks and introducing innovation to a Canadian market thirsty for quality drinks.
Driving innovation in the Ready-to-Drink category (RTD) — and the first Ontario company granted distillery license in more than 100 when they launched in 2005 — Black Fly is now taking a shot with Tequila Shaker Shots, launching the first Canadian RTD tequila shot and competing with a foreign company that has been the only company making and selling RTD shots in Canada for the past 15 years. Black Fly’s Tequila Shaker Shots are innovative in design, packaging, format and — most importantly — ingredients and taste.
“Black Fly Tequila Shaker Shots are a Mexican-inspired tequila popper made Black Fly style with authentic and premium ingredients, including 17% genuine Mexican tequila, real lemon and lime juices, refreshing soda and a hint of salt.” says Rob Kelly, co-founder of Black Fly. “I have been wanting to create a unique shot for the past 10 years, but it wasn’t until we moved into our new plant with all new bells and whistles that we had the ultimate flexibility to innovate, deliver and produce this exciting innovation and continue to expand our ever-growing line up if spirit mixed drinks all across Canada.”
Rather than a traditional 30mL shot, Black Fly Tequila Shaker Shots are served up in a big 50 mL test tube-style bottle for a very interesting reason — every 400mL wide-mouth Black Fly bottle starts out in a preform shaped like a test tube before it is made right in Black Fly’s plant into Black Fly’s signature bottle shape.
“I’ve always thought the preform would make an amazing package for a shot-style drink,” says Rob. “We have created the perfect blend of real tequila, soda, and pure lemon and lime juices to deliver an extremely approachable and tasty shot.”
Now available at liquor stores across Canada, Black Fly’s Tequila Shaker Shots are the latest addition to Black Fly’s robust roster of 17 different RTD mixed drinks available in bottles, cans and now shots. Also new for 2019 are Black Fly Vodka Lime and Black Fly Bar-in-a-Box mixed 12-pack with classic flavours Rum Mojito, Gin Tom Collins, Long Island Iced Tea and Vodka Cranberry.
“The name Shaker Shots is a call to action,” says Black Fly co-founder Cathy Siskind-Kelly. “Simply shake and enjoy. The buzz is already building across the country, and they have just hit the market.”