Canadian Packaging

SGK’s brand development agencies win Pentawards

SGK takes home Gold, Silver and Bronze awards for creativity and packaging design excellence in 2017 Pentawards.


December 22, 2017
by Canadian Packaging staff

CHICAGO—SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announces that Anthem Worldwide and Equator Design, each part of its brand development group, is honored with a Gold, Silver and Bronze in the 2017 Pentawards Worldwide Packaging Design Competition.

The Pentawards are recognized as the most prestigious worldwide competition exclusively devoted to packaging design. This 11th edition of the Pentawards received 2,013 entries from five continents and 54 countries. An international jury composed of eminent packaging design professionals chaired by co-founder Brigitte Evrard awarded the winners based on creativity, impact branding and design excellence.

“Today consumerism is driven by emotions, packaging that connects with consumers and creates brand relevance will inspire choice,” says Janice Jaworski. “This honor acknowledges packaging design excellence as an opportunity to claim greater brand advantage on the retail shelf to drive top-line growth.”

In the Concept – Other Markets category, Anthem Benelux was awarded GOLD for its package design:

The Life Laundry
Brand Owner: Concept

In the Food – Limited Editions category, Anthem Toronto was awarded SILVER for its package design:

Kellogg’s Corn Flakes Special Edition
Brand Owner: Kellogg’s

In the Food – Distributors/Retailers own brands category, Equator Chicago was awarded BRONZE for its package design:

Sam’s Club Member’s Mark
Brand Owner: Walmart

“We often get asked what private brands want in terms of pack design, and the answer is simple: a design that lengthens product shelf life and is able to compete with well-known national brands on more than price, while remaining in line with their overarching brand position and values. We understand how building private brand equity creates consumer loyalty,” says Equator managing director Gary Flynn. “And then of course there’s the design. As much as we approach every brief with a strategic head, it’s incredible design that is at our heart.”

Jaworski concludes: “The Pentawards recognition is a testament to the power of design to connect brands with consumers through packaging – to drive brand desirability, engagement and loyalty to help drive brand performance.”

To view all 2017 Pentawards winners, visit: http://www.pentawards.org/winners/

SGK is a leading global brand development, activation and deployment company that drives brand performance. By creating brands, activating and protecting brands, it helps its clients achieve higher brand performance. SGK’s global footprint spans more than 20 countries. SGK is part of Matthews International Corporation. For more information visit: www.sgkinc.com.