Canadian Packaging

Renowned Design Agency Launches a New Student Competition

Canadian Packaging   

Design & Innovation Design

The winners will be announced by the year-end

Leading Canadian package design specialists PIGEON Brands is hooking up with grocery giant has Metro to offer design students in Ontario and Quebec the opportunity of a life-time with a chance to design packaging for one of Canada’s favorite supermarket chains.

The competition puts selected OCAD University and Collège Salette students to the test by inviting them to create new designs for Metro’s private brand, Irresistibles.

Students will be judged based on criteria such as concept rationale, design, creativity, market understanding and viability, as well as overall presentation.

The winning designers will land a paid internship at the Toronto and Montreal Pigeon Brands offices. The second place prize, as well as the Student’s Choice Award decided on by the student faculty, will be presented by Metro separately.


The judging panel will include leading experts from Pigeon, Metro, the participating schools and Christopher Durham, president of My Private Brand and co-founder of the prestigious Vertex Awards competition.

“We’re excited to meet the design leaders of the future, while giving them the chance to gain real-world experience on a project for a massive Canadian retailer,” says Pigeon Brands chief executive officer Thomas Pigeon.

“We want to foster creative minds and help students get familiar with the industry they’re working towards being a part of.”

This joint initiative by Pigeon Metro rapidly gained traction with the partners as it connected two leading schools, expertise from a recognized agency team, and a highly prestigious client.

The winners will be announced by the year-end with an award ceremony at each school celebrating their efforts.


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