Promotional Packaging Specialist Supremia Creates Cocktail Kit Carrying Case for Knob Creek Whiskey
To secure spirit bottle and kit elements, woodgrain insert thermoformed over actual wooden slats offers maximum authenticity and shelf appeal.
July 25, 2019
Supremia International, a leading premiums and promotional packaging specialist, has partnered with Beam Suntory, a global leader in premium spirits, to create an old-fashioned cocktail kit carrying case for Knob Creek whiskey. The eye-catching pack incorporates logistically challenging elements to help the brand stand out on crowded spirits shelves.
The concept for the promotional package is decidedly throwback: woodgrain features pay homage to the white oak barrels in which the whiskey is aged and, in addition to the liquor bottle, the case also includes an old-fashioned cocktail kit consisting of a muddler, bitters, and sugar cubes.
Among the challenges faced was fitting the packaging platform to the desired design features. Knob Creek wanted the package insert – which held all of the package’s contents in place, including the bottle – to have a slatted dark woodgrain effect to attractively contrast with the light woodgrain pattern on the trim and handle. While this is relatively easy to achieve by printing on paper, a stronger substrate was required to keep the case’s contents adequately secure.
To overcome this obstacle, Supremia worked with thermoforming specialist CMI Plastics to develop a customized, wood-textured thermoform capable of holding all components safely. To ensure the most authentic appearance possible, prototypes were drawn over actual slats of wood, which were hand carved accentuate the grain. This hands-on approach added to the effect once the packaging piece was thermoformed over it.
The result was a carrying case pack so compelling that it won an award at the most recent Thermoforming Conference. The process showcased the ingenuity and trial-and-error process Supremia is willing to undertake to ensure a best-possible finished product.
“It took multiple attempts to get the details just right to ensure the pack came out perfectly,” said Jessica Warwick, Vice President for Supremia. “This is a tremendous example of how Supremia and its partners were able to achieve a pack despite inherent challenges. Our customer at Knob Creek had a vision and we’re thrilled to have helped them bring it to life.”