Passion for Natural gains shelf presence
By Canadian Packaging staffDesign & Innovation Flexibles aloe vera products cosmetic packaging M&H Plastics M&H Plastics USA Nicholas James (UK) Ltd. Passion For Natural RPC Group toiletries packaging
M&H develops Passion for Natural Aloe Vera products.
When Nicholas James (UK) Ltd.—a contract manufacturer of cosmetics and toiletries based in Leeds, U.K.—wanted to develop its successful range of “Passion For Natural” aloe vera products they turned to M&H Plastics, part of the RPC Group of companies, for its expertise.
Nicholas James wanted to attract new customers with improved packaging, more akin to cosmetic presentation, to create greater shelf presence and position the brand as a more sophisticated solution.
The result was a striking gloss black tube produced with an element of post-consumer regrind polymer, new graphics including photographic flexographic print, silver luster silk screen print and a distinctive bi-injected colored cap to achieve the desired luxury look.
Nicholas James technical director Peter Liversidge says, “We wanted to create a look that our existing customers would recognize and also attract a new market segment. The new tubes from M&H will enable us to achieve this through the quality of their manufacture, the new design and the print.”
M&H Plastics specializes in the production and decoration of high-quality plastic bottles, jars, flexible tubes and closures, with M&H Plastics USA in Winchester, VA, and headquarters and production facility in Suffolk, England.
For more information, visit www.mhplastics.com.