Canadian Packaging

Package design for Sam’s Choice private brand wins awards

Anthem Worldwide and Walmart honored in The Vertex Awards 2018 competition.

June 20, 2018
by Canadian Packaging staff

TORONTO—Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, has been awarded two Bronze Vertex Awards for Private Brand package design.

The Vertex Awards is the only global competition devoted exclusively to the art of Private Brand package design. The awards are judged by highly respected and experienced branding and package design professionals, handpicked from the private brand industry around the world, and awarded based on creativity, marketability and innovation.

“Walmart’s line of curated global foods under the Sam’s Choice private brand continues to innovate and bring authentic gourmet offerings to consumers,” says Anthem managing director Wendy Kufeldt. “We are fortunate to collaborate with brands that understand the power of innovation and strategic packaging design—it is gratifying to be recognized for the value we bring to our clients’ business.”

In the New Brand category, Anthem was awarded a Vertex Bronze for its package design:

Sam’s Choice Italia
Retailer: Walmart

In the Packaged Goods category, Anthem was awarded a Vertex Bronze for its package design:

Sam’s Choice Coffee
Retailer: Walmart

Kufeldt concludes: “Inspiring consumers to seek connections to the origins and heritage behind the products offerings they are selecting from is more important than ever. By integrating thoughtful strategic design with the new product innovation process we can inspire consumers to feel more connected and engaged in brands, creating value and performance for brand owners.”

To view all the Vertex Awards 2018 International Private Brand Design Competition winners, visit:

Anthem is a global creative agency that actively connects brands with people by amplifying desirability—creating an insatiable thirst for brands from package design to brand campaign. Anthem sells brands to drive brand performance. Anthem is part of the brand development group of SGK. SGK is a division of Matthews International Corporation. For more information visit: and

Walmart Inc. helps people around the world save money and live better— anytime and anywhere—in retail stores, online, and through their mobile devices. Each week, nearly 270 million customers and members visit the more than 11,700 stores under 65 banners in 28 countries and eCommerce websites. With fiscal year 2018 revenue of US$500.3 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting

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