New printing technology creates movement to attract customer attention
By Canadian Packaging staffDesign & Innovation Plastic Printing Amcor Jaholo micro-embossing printing technology Janoschka pre-press
Innovative ‘prismatic’ effect for carton packaging attracts attention and engages customers.
Janoschka (pre-press specialists from Kippenheim, Germany) and Amcor Limited (a global leader in flexible and rigid plastic packaging), have jointly-developed Jaholo, a special micro-embossing printing technology that produces prismatic and pattern movement effects which catch the eye.
“Our customers want packaging that generates visual attention and engagement for their brands,” says Amcor vice-president of innovation and strategy for folding cartons Ilya Syshchikov. “Jaholo creates a dynamic appearance, engaging consumers and enhancing their interaction with products.”
By combining Janoschka’s integrated pre-press expertise with Amcor’s global printing and converting capabilities, the companies have industrialized the Jaholo technology.
“The implementation of Jaholo requires no changes to our customers packing lines,” says Janoschka chief sales officer Lutz Braune. “It is easy to integrate, which accelerates time to market for consumer brands.”
Achieved through a special pre-press and inline gravure micro-embossing with UV (ultraviolet), Jaholo integrates seamlessly with current designs and decoration features, including metallic effects.
More than 30 generic Jaholo patterns have been successfully tested and custom designs can be developed through a barrel proof process.
With design flexibility, Jaholo is suitable for geometric shapes, patterns, lines, text and logos, with any background color. Jaholo complements current embossing, UV structures and other decorative effects and is compatible with various board types including SBS (solid bleached sulphate), FBB (folding box board), and laminated boards.
Jaholo is supplied by Amcor from its two folding carton sites in Europe and Jaholo cylinders are produced at Janoschka’s engraving sites in Germany, Russia, Malaysia, Vietnam and Brazil. To meet growing demand, additional roll out to Amcor plants in Asia and the Americas is planned by the end of this year (2017).
Amcor Limited is a global leader in responsible packaging solutions, focusing on a broad range of flexible and rigid plastic packaging that enhances the products consumers use in everyday life, with 95 percent of its sales into the food, beverage, healthcare and tobacco industries. The company employs more than 35,000 people worldwide, operating in 40-plus countries and 200 sites. Company information available at www.amcor.com.
Janoschka, headquartered in Kippenheim, Germany, has expertise in the pre-press market. With more than 1,200 employees and an annual turnover of €92 million (~CDN $136.4 million), is among the global market leaders in its sector. Focusing on the FMCG (fast-moving consumer goods), food and non-food, as well as the tobacco market, renowned global printing companies and international brands count among Janoschka’s client base. As a full service pre-press provider, Janoschka has a comprehensive product range offering printing tools for gravure and flexo printing, embossing rollers, artwork & reproduction, color management, cylinder bases and much more besides. The company was formed in 1976 and is represented globally through 24 subsidiaries in 14 countries across Europe, Asia and South and Central America. Company information at www.janoschka.com.