New look to Euro packaging
Borde's range of Fruits In Syrup gets new look with multilayer packaging from RPC Containers Corby.
August 18, 2014
by Canadian Packaging Staff
Corby, UK—Specialist wild mushroom and forest fruits in syrup processor Borde, based in Saugues, Haute Loire, France, is updating its range of red fruits with new multilayer packaging from RPC Containers Corby.
RPC Containers Ltd. is one of the world’s leading suppliers of rigid plastics packaging products and plastic containers. Its Corby facility is Europe’s leading manufacturer of extrusion blow moulded barrier bottles and wide-necked jars—in sizes from 125-ml to four liters—for ambient, long shelf life food and drink products, including ketchups and sauces, juices, soups, fruit, vegetables and baby foods.
All eight varieties of Borde’s fruit in syrups—raspberries, blueberries, blackcurrants, blackberries, cranberries, redcurrants, red fruits and cherries—are being packed in RPC’s one liter Classic jars with new labels that make the fruit the focal point.
The attractive and practical jars feature a PP/EVOH/PP (Polypropylene/Ethylene vinyl alcohol/Polypropylene) construction to provide effective product protection against oxygen ingress and give an ambient shelf life of up to 18 months while at the same time conserving the taste, aroma and qualities of the fruit. The packaging preserves all the organoleptic qualities of the products and can reproduce the flavors of the fruit.
(Editor’s note: Organoleptic properties are the aspects of food or other substances as experienced by the senses, including taste, sight, smell, and touch, in cases where dryness, moisture, and stale-fresh factors are to be considered.)
The contact clear surface helps to maximize the on-shelf appeal of the carefully-selected colorful fruits. This is complemented by the eye-catching clean-cut label design, featuring a new logo, which ensures high visibility of the products and emphasizes their quality and freshness.
The jars feature a wide mouth for easy spooning and pouring with a 80-mm closure supplied by RPC Halstead. Their lightweight, easy handling and high resistance to breakage make them ideal for busy kitchen environments.
A family-business now in its third generation, Borde is the market leader in woodland mushrooms (wild mushrooms foraged by hand) with products supplied to both restaurants and consumers throughout France and worldwide.
Its red fruits range – produced with the same expertise in sourcing and preserving the finest products—offers a delicious choice of berries delectable on their own, as the perfect accompaniment to ice-cream, yogurt or curd cheese, and as the filling for tarts and puddings. They are also an ideal topping for pies and desserts of all kinds.
“We wanted a packaging solution that conveyed our heritage and expertise while creating a distinctive individual identity for our red fruits,” explains Borde marketing director Pierre Rasse. “As part of this the packs had to be attractive, practical and ensure the high quality of the fruits was protected and maintained.
“The Classic jars have exactly met our brief to reflect the premium nature of this gourmet range.”