M&H packages a new range of ASDA shampoos
By Canadian Packaging staffDesign & Innovation Bottling Asda Stores Limited Creightons Plc M&H Plastics Potter & Moore Innovations Ltd. RPC Group of Companies
Beautiful bottles denote beautiful hair, with new packaging from M&H Plastics.
M&H Plastics has recently packaged Asda Stores Limited‘s—an American-owned, British-founded supermarket retailer) new range of own-brand shampoos on behalf of Potter & Moore Innovations Ltd.
Using the stylish (polyethylene terephthalate) PET Contour bottle (4145) with an oval flip-top (8337) in PP (polypropylene) the new family comprises a range of shampoo bottles and conditioner tottles (tube-bottle).
A bright, vibrant color scheme was used to reflect the exotic ingredients of pomegranate, orchid, coconut, raspberry, silk and Argan oil.
ASDA packaging development manager Fiona Dobson says: “We’re delighted with the packaging for our new range. We worked closely with Potter & Moore and M&H to develop the perfect color palette for the bottles & caps. The finished result has really helped to create presence on the shelf as well as improved quality perception within the Asda Own Brand category.”
M&H Plastics has been providing plastic packaging solutions for global clients in health and beauty care, food and nutrition, and industrial chemical segments for more than 40 years. It offers a portfolio of over 1,300 products and an innovation-led philosophy sees over 100 new standards being released each year. Products are manufactured at three factories in the U.K. and U.S. which, in total, employ over 800 people, produce nearly a billion bottles, over 150 million jars and more than 50 million tubes per year. Its North American headquarters is in Winchester, Va. M&H Plastics is part of the RPC Group of Companies. Additional company information may be found at www.mhplastics.com.
Part of the Creightons Plc group, Potter + Moore create the highest quality personal care and beauty products. Company information at www.pm-innovations.com.