Menasha wins display awards at GlobalShop 2015
By Canadian Packaging staffDesign & Innovation Corrugated Frito-Lay “Do Us A Flavor” Floor Stands GlobalShop 2015 Kraft Foods Menasha Packaging OMA Outstanding Merchandising Achievement POPAI Temporary Display
Menasha Packaging takes home 14 OMA awards, winning "Display of the Year" and "Most Creative Display Of The Year".
NEENAH, Wis.—Menasha Packaging was awarded Temporary Display of the Year and Most Creative Temporary Display for its Frito-Lay “Do Us A Flavor” Floor Stands during POPAI’s Outstanding Merchandising Achievement (OMA) Awards at GlobalShop 2015 in Las Vegas, Nev. (see top image)
The retail promotional solutions leader also won 14 OMA Awards, which is the retail merchandising industry’s largest and longest running awards contest.
Menasha received four gold, one silver and nine bronze awards in nine categories, including: aisle/category/department redesign, cosmetics and fragrances, general merchandise, hair care and skin care, health care, mass merchandise retailer, signage, snack products, and supermarket retailer.
Menasha’s winning gold displays are:
- Frito-Lay “Do Us A Flavor” Floor Stands, a temporary supermarket retailer display for Frito-Lay, Inc.;
Kool-Aid Man, a semi-permanent supermarket retailer display for Kraft Foods;
- Pringles Tortilla Chip Launch, a semi-permanent snack products display for Kellogg Company;
- Voltaren 12HR Shopper’s Drug Mart Floor Stand, a temporary health care display for Novartis Consumer Health.
“Menasha is honored to receive the Temporary Display of the Year and Most Creative Temporary Display, in addition to winning 14 OMA Awards from POPAI this year since the awards are among marketing at-retail’s highest recognitions,” said Menasha Packaging director of marketing Jill Andersen. “These achievements exemplify how Menasha goes beyond to create powerful and effective retail promotional solutions that help our consumer packaged goods customers successfully sell, protect and promote their products in stores.”
Menasha competed in a field of 508 entries from 90 competitors. A total of 219 OMA Awards were presented.
Displays compete for gold, silver and bronze honors in three divisions based upon length of time in the store: temporary, semi-permanent and permanent.
Entries are evaluated on the display’s ability to increase sales, obtain retail placements and work strategically to position the brand at the point of sale.
Awards are presented to the most innovative and effective in-store and at-retail displays. All gold winners are eligible for the “Display of the Year,” which represents the highest recognition the industry can bestow upon an at-retail display.
The winners were announced on March 25, 2015 at POPAI’s OMA Awards Celebration during GlobalShop 2015, which is the world’s largest annual trade show and conference dedicated to store design, visual merchandising and shopper marketing.
About Menasha Packaging
Menasha Packaging Company, LLC, based in Neenah, Wisconsin, is a subsidiary of Menasha Corporation and has more than 3,200 employees at locations in North America. Menasha Packaging is a leading provider of graphic consumer packaging, merchandising solutions, corrugated packaging, food packaging, shipping containers, material handling solutions, pack-out and fulfillment services. With a network of design, sales service centers, corrugated and paperboard manufacturing plants, and fulfillment facilities located throughout the United States and Canada, the company’s mission is to help its customers protect, move and promote their products better than anyone else. Visit its website at www.menashapackaging.com.
About Menasha Corporation
Menasha Corporation is a leading corrugated and plastic packaging manufacturer and supply chain solutions provider specializing in retail merchandising packaging and displays, plastic reusable containers and pallets, protective packaging interiors, and packaging supply chain and fulfillment services. Menasha Corporation’s products and services are used by major food, beverage, consumer products, healthcare, pharmaceutical, industrial and automotive companies. Established in 1849, Menasha Corporation is one of America’s oldest privately-held, family-owned manufacturing companies. Headquartered in Neenah, Wisconsin, the company employs approximately 5,000 employees in more than 75 facilities in North America, Europe and Asia. For more information, visit www.menasha.com.