Canadian Packaging

Ikea offers “new” concept of Bookbook

By Canadian Packaging Staff   

Design & Innovation Paperboard Packaging advertsiing and branding Bookbook Ikea Ikea digital advertising Ikea paper advertising YouTube

Innovative, cheeky advertisement from Ikea offers a look at how its catalogue has all the bells and whistles of the digital age in a handy hand-held device.

Leave it to Ikea to poke fun at itself and at the world in general.

Known as the world’s largest furniture retailer for a reason—good-looking, inexpensive furnishings that are easy to self-construct—Ikea is a Swedish-headquartered company that was founded by then 17-year-old Ingvar Kamprad.

Because everyone should know this, Ikea is actually an acronym—each letter relates to a word:
I – Ingvar
K – Kamprad
E – lmtaryd (the farm where he grew up)
A – Agunnaryd (his home town).

Check out the YOUTUBE video below to show how Ikea, a company known for its cost-control, operational details and continuous product development provides a little something extra for its customers – even using the digital medium to advertise it.



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