Cosmetic packaging re-imagined with Versaflex PKG thermoplastic elastomers from PolyOne
PolyOne offers chemically-compatible thermoplastic elastomers for brand owners and converters who create cosmetic packaging.
May 9, 2018
by Canadian Packaging staff
CLEVELAND—PolyOne Corporation has announced that its thermoplastic elastomer (TPE) materials for packaging are enabling top cosmetic brands to push the envelope on design.
“Leading cosmetic brands and converters are choosing our chemically compatible Versaflex PKG materials—in place of silicone and standard TPEs—to create a wide range of tactile finishes, improved processability, and lower production cost,” says PolyOne global marketing director of specialty engineered materials Michelle Hearn. “These REACH SVHC compliant TPEs have been particularly successful in Europe, where PolyOne application engineers are collaborating with brands in the early product development stages to help create highly effective, differentiated products.”
Recently, for example, a market-leading global cosmetics brand chose Versaflex PKG for its next-generation makeup compacts. This choice was based on the material’s chemical compatibility with the makeup formulation along with its REACH SVHC compliance, sealing properties, and superior overmolding adhesion to polypropylene.
To support design needs for cosmetic packaging, PolyOne’s chemically compatible Versaflex PKG TPEs enable brands to:
- Prevent packaging from discoloring, etching, cracking and delaminating when in contact with most soaps, lotions, oils, surfactants and solvents;
- Achieve regulatory compliance with REACH SVHC, FDA 21 CFR;
- Choose options for tactile finishes, including silky, smooth, tacky and grippy;
- Add surface textures via formulation and mold design;
- Reduce cycle times and improve processability with injection molding;
- Simplify production into a single step process with overmolding.
PolyOne will have representatives on hand to discuss this technology at Luxe Pack New York 2018, May 16-17, 2018 in booth #D302.
PolyOne Corporation, with 2017 revenues of US$3.2 billion, is a premier provider of specialized polymer materials, services and solutions. The company is dedicated to serving customers in diverse industries around the globe by creating value through collaboration, innovation and an unwavering commitment to excellence. Guided by its core values, sustainability promise and ‘No Surprises Pledge’, PolyOne is an ACC Responsible Care-certified company committed to its customers, employees, communities and shareholders through ethical, sustainable and fiscally responsible principles. For more information, visit www.polyone.com.