Canadian Packaging

Brandimage redesigns KMS professional hair care range in a new urban style

Leading global consultancy Brandimage has completely redesigned the KMS styling and haircare range.


December 27, 2017
by Canadian Packaging staff

PARIS, FRANCE—Brandimage, a leading global consultancy of brand equity architects and designers, has completely redesigned the KMS styling and hair care range.

Intuitive, creative and all-around style, KMS targets a new generation of urban and trend-setting professional stylists with this range. Inspired by styles spotted in urban fashion districts around the world, from street style to runways, the brand sets style at the heart of its philosophy.

KMS strongly focuses on ‘start style finish’, a key concept to structure the brand, making it 100 per cent intuitive for the stylist and salon client to understand. This concept is also reflected in the unique design of the packaging.

Brandimage imagined the packaging, graphic style and new structural design with the “raw sophistication” concept in mind, authentic to the KMS casual urban spirit.

The pure and minimalistic shapes highlight the simple and authentic spirit of the brand, while the matte materials and neutral colors (concrete, nude, chalk white) endow the products with a touch of industrial loft style.

Combined with a set of spontaneous “urban street art” illustrations, the new KMS range is here to inspire a global style community of hair care professionals.

ABOUT BRANDIMAGE
Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is an SGK Group company. SGK is part of Matthews International Corporation.


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