Canadian Packaging

Bespoke dessert pack wins a Worldstar award

By Canadian Packaging staff   

Design & Innovation RPC Superfos Valio Eila dessert Valio Ltd. World Packaging Organisation WorldStar 2016 award WPO

Dessert pack solution from RPC Superfos wins international packaging award for Finnish dairy.

DENMARK—A bespoke dessert packing solution developed by RPC Superfos for Finnish dairy producer Valio Ltd. has been awarded a WorldStar 2016, the preeminent international packaging awards organized by the World Packaging Organisation (WPO).

The pack, for Valio’s lactose free dessert Valio Eila cream pudding with fruit sauce, features a special release mechanism that makes it possible to serve the pudding and sauce on a plate within seconds.

The consumer only needs to take off the sealed foil, turn the pot upside down and squeeze the bottom a few times. This makes the pot break in three places, and as the air enters, the pudding and the fruit sauce gently come out.

The result is a decorative instant dessert on a plate and an enhanced consumer experience.


Valio packaging development manager Juhana Pilkama says, “We are absolutely delighted that our pack from RPC Superfos has won a WorldStar Award 2016. It is the result of a dedicated team effort and it is a moment of accomplishment that everyone involved truly enjoys.”

The Valio Eila cream pudding in the ready-to-serve dessert pack has been a huge success. According to Valio, sales have exceeded expectations from the beginning.

“It is crucial to be innovative and to serve our customers in the best possible way,” comments RPC Superfos Region Nordic sales director Per Sollenby. “The award shows that we are up to the challenge and that the RPC Superfos packaging solution is an example of international packaging excellence. We are all very proud.”

Judging for the WorldStars took place in October 2015 in Mumbai, India, when representatives from 17 packaging associations, all members of WPO, judged 293 packaging projects from 35 countries.

To win a WorldStar award, a pack must have won a national or multi-national competition, recognized by WPO. In autumn 2015, RPC Superfos’ bespoke dessert pack was honored with a Scanstar in the Nordic packaging competition.

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