Canadian Packaging

High-end baby skin cream uses wood packaging

Little Butterfly London uses wood caps for its luxury organic baby skin care range.


February 27, 2015
by Canadian Packaging staff

When Gudrun Wurm looked for the ultimate natural skin care for her baby son, it remained elusive, so she decided to create it—creating Little Butterfly London, the first luxury organic range developed for babies’ delicate skin.

Externally, the packaging features a wooden cap made by Technotraf Wood Packaging, that  helps reinforce the brand’s natural credentials, including ECO-CERT certification.

The decision to incorporate wood was taken after Wurm visited the Technotraf exhibit at a New York tradeshow. “I never would have considered wood before, but Technotraf explained just how perfectly it could complement our packaging,” she says.

“When I discovered that it could also be colored, I was convinced. And I’m glad with my decision: the caps look absolutely stunning.”

The caps have been crafted from PEFC-certified (Programme for the Endorsement of Forest Certification) ash and stained the soft pastel green that distinguishes the brand. The finish is silky smooth to the touch, adding sensory appeal.

While looking the same from the outside, the caps fit three different types of bottle with varying neck heights. A wider cap has been made to fit on to the jar containing the ‘Soft As Moonlight‘ diaper change cream.

Wurm concludes: “Little Butterfly London shares the sky-high standards that parents have for their little ones… they deserve a range which is absolutely safe—combining organic purity with beautiful design. The wooden caps reflect both characteristics.”

The Little Butterfly London range is sold in selected retail outlets in the UK and Ireland and via the online store at www.littlebutterflyorganic.com.

Technotraf Wood Packaging, of Spain, is a Quadpack Group company (www.quadpack.com). See www.technotraf.com.


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