Canadian Packaging

Together, PeCAN Resist!

Ben & Jerry’s Takes a Stand Against Trump’s Agenda, Supports Four Activist Organizations


October 30, 2018
Canadian Packaging

Today Ben & Jerry’s launched Pecan Resist, a campaign to lick injustice and champion those fighting to create a more just and equitable nation for us all. The company cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights, and refugee and immigrant rights – all issues that have been at the core of the company’s social mission for 40 years.

To lift up those who are leading the resistance to Trump’s regressive agenda, Ben & Jerry’s is introducing Pecan Resist, a Limited Batch ice cream flavor celebrating the activists who are continuing the work of making America great. Pecan Resist will highlight four groups and movements focused on freedom, belonging, community, and justice.

Women’s March – an organization committed to harnessing the political power of diverse women and their communities to create transformative social change – will be supported alongside Color Of Change, Honor the Earth and Neta. Ben & Jerry’s will be donating $25,000 to each organization and encouraging its fans to sign up, learn more and engage with each group at www.benjerry.com/pecanresist.

“Women’s social and political activism have the power to shape the future of this country, and today, Ben & Jerry’s is joining us in this culture shift,” said Linda Sarsour, board member of Women’s March. “We will continue to mobilize our communities in the fight to protect our basic rights, to ensure women, femmes, and allies have a voice in our democracy and do everything we can to bring the power of our movement to the polls.”

Women’s March has organized some of the largest mass protests during the Trump presidency. In addition to two massive marches in 2017 and 2018, Women’s March organized an action resulting in the arrest of over 600 women exercising their constitutional right to peacefully protest in Washington, D.C. earlier this year. Women’s March also spearheaded efforts against current Supreme Court Justice Brett Kavanaugh during his confirmation proceedings, organizing dozens of direct actions and speakouts for thousands of women and survivors in communities all across America.

The Pecan Resist campaign graphics and pint design were developed by Bay Area artist and activist Favianna Rodriguez, whose art focuses on the intersection of issues such as immigration, economic inequality, gender justice, and climate change.

“As an artist, I know well the power of culture and I recognize when a business is using its platform to push for love, justice, and a green planet,” Rodriguez said. “Let’s declare our resistance, march in the streets, and elect a new generation of change makers.”

Ben & Jerry’s celebrates diversity and will raise their spoons in solidarity for all Americans. Take a stand and join those on the front lines at benjerry.com/pecanresist.

“We couldn’t be prouder or more excited to support these four organizations that are doing incredible work every day,” said Ben & Jerry’s new CEO Matthew McCarthy. “Our goal is to use our company’s voice, our ice cream, and our activism to encourage all Americans to support and help build the movements spearheading the resistance to President Trump’s regressive agenda. We think it’s more important than ever that citizens and businesses alike stand up and be counted.”

Ben & Jerry’s has a history of using its ice cream to promote justice, from racial equity, climate change, and marriage equality, to refugee and immigrant rights. For example, Chubby Hubby became Hubby Hubby in 2009 to celebrate same-sex marriage in Vermont. Chocolate Fudge Brownie temporarily became “Food Fight Fudge Brownie” to support GMO labeling, and EmpowerMint was launched in 2016 to promote voting rights. In a previous incarnation, Pecan Resist was known as New York Super Fudge Chunk.

Pecan Resist is chocolate ice cream with white & dark fudge chunks, pecans, walnuts & fudge-covered almonds, with the goal of bringing deeply important values to freezers across the country. It is available at participating Ben & Jerry’s Scoop Shops, store.benjerry.com and select retailers for an MSRP of ($4.89).

To find Pecan Resist, please visit:https://www.benjerry.com/pecanresist






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