Soccer—the champagne of sports
Check out the new Tattinger champagne packaging: it's a lovely ball.
Design & Innovation
2014 soccer packaging
2014 World Cup
Brut Réserve NV
United Nations Global Compact Index
The Taittinger champagne house is the official supplier of champagne for the 2014 soccer World Cup, and has developed a limited edition Brut Réserve NV complete with a specially-designed package to commemorate it.
The packaging, called a gift carton by Tattinger, is a version of the packaging that won Carton of the Year award in 2012 at the Europe-wide ProCarton/ECMA packaging awards. That winning carton was decorated with round holographic effects representing champagne bubbles.
In the same motif, the new 2014 World Cup packaging version has transformed the bubbles into beautiful holographic soccer balls. The World Cup gift carton is made of Iggesund Paperboard’s Incada 235 g/m2 paperboard and the conversion is by Le Sanglier, which specializes in gift cartons for champagne.
The foil lamination on the packaging is by API—even the bottle is specially produced for the event, with the World Cup trophy depicted on a gold label. Taittinger is one of only a few champagne producers still being run by the family whose name is on the label.
“It’s a momentous occasion for us to be associated with such a major event as the football World Cup,” explains Tattinger export director Clovis Taittinger. “We’ve used the latest in both printing technology and 3D printing to create both the unique bottle and the carton.”
Taittinger will host events together with its 150 global distributors in the lead-up to the World Cup. And when the final is played at Maracanã Stadium on July 13, 2014, Tattinger president Pierre Emanuel Taittinger will be present to ensure that when the victors are crowned, the bubbles really flow.
Iggesund Paperboard is part of the Swedish forest industry group Holmen, one of the world’s 100 most sustainable companies listed on the United Nations Global Compact Index. Iggesund’s turnover is just over €500 million and its flagship product Invercote is sold in more than 100 countries. The company has two brand families, Invercote and Incada, both positioned at the high end of their respective segments. Since 2010 Iggesund has invested more than €380 million to increase its energy efficiency and reduce the fossil emissions from its production. For more information on Iggesund Paperboard, visit www.iggesund.com.