Canadian Packaging

How consumer organizations can transform their supply chains through AI and robotics automation

By Canadian Packaging staff   

Automation Robotics AI and Robotics automation in consumer-driven supply chains AI technology PA Consulting Group Robotics automation The Consumer Goods Forum

New research paper from The Consumer Goods Forum and PA Consulting Group discusses how to utilize AI and robotics technology to gain that step-up on the competition.

PA Consulting Group and The Consumer Goods Forum have launched the research paper AI and Robotics automation in consumer-driven supply chains, which will help consumer goods organizations navigate the complexities of AI and Robotics automation technology and suggests they should embrace this rapidly evolving source of competitive advantage.

AI and Robotics automation has the potential to transform supply chains into high-performance, flexible supply networks which are genuinely consumer-centric; delivering improved responsiveness, customization, and supporting the multi-channel buying behaviors of the modern consumer.

Yet many supply chains remain stuck in traditional linear models, relying on bulk materials and producing standardized products in large centralized factories to maximize economies of scale.

The benefits of transforming a supply chain with the latest technologies are clear but the process is not simple. In PA’s AI and Robotics automation in consumer-driven supply chains paper, created with The Consumer Goods Forum as part of its End-to-End Value Chain Learning Series, five key actions are identified to help organizations implement AI and Robotics automation. The paper recommends that organizations:

  • tailor and constantly evolve their strategy;
  • align their strategy to the business ecosystem;
  • adapt their workforce to collaborate with, not compete against, machines;
  • implement changes in an agile way;
  • protect their organization against the risk of cyber-attacks.

PA Consulting Group’s JJ Van Der Meer, a supply chain and procurement expert, says: “Things are now possible with AI and Robotics automation that we could only dream about a few years ago. But there’s still a lot of hype. Businesses have questions about where the real opportunities are, where to start and whether this is a top down or bottom up strategy.”

PA Consulting Group’s Syed Hassan, an AI and Robotics automation expert, says: “AI and Robotics automation represents a major source of competitive advantage for consumer goods manufacturers and retailers. Now is the time to explore how your organization can capitalize on this inevitable evolution – and go further, faster.”

Ruediger Hagedorn, Director, End-to-End Value Chain Pillar, The Consumer Goods Forum, says: “Technology innovation is the foundation that supports businesses looking to drive positive change across their value chains. A whole new world of automation opportunities are now opening up across end-to-end supply chains. Adopting AI and Robotics automation isn’t an overnight exercise, but it will enable organizations to enhance productivity and business growth while keeping the consumer at the heart.”

For more information or a copy of the paper, contact Laura Hamblin via e-mail at

About PA Consulting Group
An innovation and transformation consultancy, it has over 2,600 specialists in consumer, defense and security, energy and utilities, financial services, government, healthcare, life sciences, manufacturing, and transport, travel and logistics. And we operate globally from offices across the Americas, Europe, the Nordics and the Gulf. More information at

About The Consumer Goods Forum
The Consumer Goods Forum is a global, parity-based industry network that is driven by its members to encourage the global adoption of practices and standards that serves the consumer goods industry worldwide. It brings together the CEOs and senior management of some 400 retailers, manufacturers, service providers and other stakeholders across 70 countries, and it reflects the diversity of the industry in geography, size, product category and format. It is governed by its board of directors, which comprises more than 50 manufacturer and retailer CEOs. For more information, visit


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